Meghan Markle’s "As Ever": A Lifestyle Brand That’s Here to Stay
Excitement is buzzing as Meghan Markle, the Duchess of Sussex, has officially launched her highly anticipated lifestyle brand, As Ever. Following several teasers and an intriguing name change, Markle’s inaugural product line has finally arrived, captivating fans and creating a genuine buzz in the lifestyle market.
The Grand Debut
On a momentous Wednesday, Meghan took to social media to share the news that her As Ever collection was live and ready for purchase. In a warm Instagram post, she expressed her enthusiasm: “We’re live! Come shop the As Ever collection I’ve poured so much love into. So excited to share this with you 💫” This heartfelt message resonated with her loyal followers, who quickly rushed to secure items from the limited-release collection.
Selling Out in a Flash
In a testament to the brand’s immediate popularity, the first As Ever release sold out in under an hour. The highlight? A limited-edition wildflower honey with honeycomb priced at $28, which vanished in less than five minutes. Alongside this, the collection featured delightful herbal teas available in three tantalizing flavors: hibiscus, peppermint, and lemon ginger, each at just $12.
Also included were tasty treats like $14 crepe mix and $14 shortbread cookie mix adorned with flower sprinkles, showcasing Markle’s ability to blend culinary delights with lifestyle elegance.
A Partnership with Purpose
In an exciting partnership, As Ever is closely tied to Netflix, which is also behind Meghan’s new lifestyle show, “With Love, Meghan.” This collaboration amplifies the brand’s reach and aligns it with high-quality production values, ensuring that every aspect, from product creation to marketing, resonates with authenticity and purpose.
A New Identity for an Evolving Brand
Originally introduced to the public under the moniker American Riviera Orchard last March, Meghan’s vision is evident in her decision to rebrand. Reflecting on the transition, she remarked, “Initially, I thought American Riviera sounded appealing, but it limited my creativity. Partnering with Netflix has broadened my horizons.” The name change to As Ever signifies a fresh start, offering a more versatile platform for her lifestyle aspirations.
A Glimpse into the Brand’s Future
Meghan’s official As Ever website recently launched, inviting fans to “save your seat at the table” by subscribing for updates. Currently, it boasts a minimalistic design focusing on enticing the audience with upcoming content. The promise of more exciting products and initiatives symbolizes Markle’s unwavering commitment to her brand.
Reflecting on a Year of Growth
From her initial foray into social media to the flourishing of As Ever, Meghan Markle’s evolution has been nothing short of inspiring. The journey began with brief teasers showcasing her creative endeavors in home cooking and floral arrangements, all filmed in her picturesque home in Montecito, California. Each element of her brand reflects not only her personal touch but also her dedication to creating a sustainable lifestyle ethos.
Shop the As Ever Collection
With an eye on quality and a dedication to craftsmanship, Meghan Markle’s As Ever brand is destined to make waves in the lifestyle space. The initial offerings are just a taste of what’s to come, promising additional products that embody mindfulness and elegance.
To explore the captivating world of As Ever and shop the entire collection, visit As Ever’s official website.
Meghan Markle’s journey into the lifestyle brand realm is igniting conversations and setting new standards in the industry. With her creative vision leading the way, As Ever appears to be just the beginning for the Duchess as she moves beyond her royal roots and embraces a dynamic future.
