Meta’s Game-Changer: Threads Feed Ads Now in the Marketing API
Meta is taking bold steps in the advertising landscape with the recent launch of Threads ads for all advertisers. This **exciting development** expands its Marketing API, enabling third-party platforms to seamlessly create Threads ads. While it may not drastically change the user experience, it significantly enhances the ease of managing advertising campaigns through various social media management tools.
What Does This Mean for Advertisers?
For advertisers, the introduction of the Threads feed placement offers a fresh avenue to amplify their campaigns using pre-existing ad and image assets. As Meta outlined:
“On May 19, 2025, we’re expanding Marketing API support to include ads in Threads. Ads in Threads can help you extend your existing ad campaigns to the growing community on Threads.”
Understanding Threads Feed Ads
So, what can you expect with Threads feed ads? According to Meta, these ads will be strategically placed between organic content within the Threads home feed. The available advertising objectives include:
- Reach
- Traffic
- Website Conversions
Furthermore, Meta ensures brand safety and suitability right from the start, giving advertisers the assurance they need about where their ads will be displayed.
Requirements for Running Threads Ads
To get started, remember that you will need a **Threads profile** to run advertisements on the platform. It’s crucial to note:
“Before you begin, your app user must grant your app permission to read an Instagram-connected Threads account profile’s info and media.”
Additionally, Threads feed ads will not operate in isolation; they will be grouped under the broader Meta “Feeds” placement category. This means that when setting up Threads ads, you will also need to select at a minimum, the Instagram feed.
Ad Formats and Capabilities
Threads feed supports single image ads, accommodating aspect ratios ranging from **16:9 to 9:16**. Note, though, that taller ratios will be center-cropped. Currently, Meta does not support third-party comment moderation for these ads, so keep that in mind when planning your campaigns.
The Potential of Threads Ads
This recent expansion opens up exciting opportunities to showcase your ads to Threads’ impressive 350 million users. Moreover, with **75%** of Threads profiles actively following at least one business, the potential for brands to engage with audiences is significant—provided they utilize the right strategy.
If you’re eager to learn more about this engaging opportunity, you can explore the full details on Meta’s Marketing API here.
