Meta’s New Rules for Securities and Investments Ads in India: What You Need to Know
Meta has recently unveiled new requirements for advertisers promoting securities and investments in India, aligning with updated regulations established by the Indian authorities. As part of this shift, advertisers will face stricter verification processes, aimed at enhancing the safety of financial advertising on social media platforms.
The Catalyst: Regulatory Changes by SEBI
In March 2025, the Securities and Exchange Board of India (SEBI) issued a declaration requiring all advertisers in the securities sector to register on each platform they wish to advertise on. This initiative aims to combat the rising tide of frauds that exploit online promotions to deceive consumers.
Why This Matters
According to SEBI, there has been a noticeable surge in securities-related fraud on various social media platforms. Unscrupulous actors are often promising “guaranteed returns” or peddling misleading testimonials. The rise of false trading courses and deceptive seminars underscored the necessity for stringent regulations.
SEBI’s Warning
SEBI issued a stark warning, stating:
“SEBI has noticed a rapid increase in frauds related to securities market on various Social Media Platforms (SMPs) such as YouTube, Facebook, Instagram, WhatsApp, X (previously Twitter), Telegram, Google Play Store, Apple Store, etc.”
New Verification Process from Meta
In light of these regulatory changes, Meta is stepping up its game. From July 31, 2025, all advertisers aiming to run securities and investments ads in India must verify their identity and the organization behind the advertisement by providing their SEBI registration information.
Important Dates to Remember
- June 26, 2025: Meta will start rolling out the verification process.
- July 28, 2025: Full verification capabilities are expected to be available for all eligible advertisers globally.
How Will This Affect Advertisers?
Each advertiser will receive notifications indicating when they are eligible for verification. Keep an eye out for alerts that say “Verification required for securities and investment ads in India.”
Implications for Businesses
This change is crucial for any business targeting Indian consumers in the financial landscape. While this may seem niche, it holds significant importance for various enterprises as they navigate increasingly complex advertising landscapes.
Final Thoughts
Meta’s commitment to ensuring a safer advertising environment through stringent regulations not only benefits consumers but also aligns with best practices in financial marketing. For advertisers, adapting to these changes is essential for maintaining credibility and compliance.
For more details on the updated requirements for securities and investment ads in India, you can read more in Meta’s official announcement here.
As the digital landscape continues to evolve, staying informed is not just an option—it’s a necessity.
