Michaels Expands Its Reach with Joann Acquisition: A Crafting Revolution
Crafting Industry Shake-Up: What You Need to Know
Craft enthusiasts, take note! Michaels, the beloved crafting chain, has made a bold move by acquiring Joann’s intellectual property and private label brands. This strategic decision comes on the heels of Joann’s unfortunate closure after filing for bankruptcy. As a result, Michaels is not only expanding its product lineup but also reinforcing its position as a top destination for creative individuals across North America.
A New Chapter for Michaels
On June 5, it was officially announced that Michaels had acquired Joann’s Big Twist brand. This collection includes popular lines such as Big Twist Value Plus, Big Twist Twinkle, Big Twist Posh, and Big Twist Baby Bear. According to Michaels’ press release, these products are set to hit stores and online platforms later this year, increasing the retailer’s offering to more than 600 new products, which include fabric, yarn, and sewing supplies.
"This acquisition allows us to better serve both new and existing customers, respond to rising demand across categories, and build on our momentum as the destination for creating and celebrating in North America," said David Boone, Michaels’ CEO.
What Led to Joann’s Closure?
Unfortunately, the closure of all Joann stores in Michigan and across the nation by May 31 was a result of a Chapter 11 bankruptcy filing in January 2025, marking Joann’s second filing in less than a year. The consumer landscape significantly shifted, leading Michaels to seize the opportunity to absorb valuable assets from Joann.
The Expansion Plan: New Offerings Galore
In a dynamic move towards growth, Michaels plans to enrich its inventory by introducing a range of sewing machines from Brother and Singer, as well as smart irons from Oliso. Additionally, the store’s fabric selection will expand significantly in over 680 locations, with plans to enhance 280 more stores this year.
What’s more, Michaels is poised to increase its yarn assortment by a whopping 25% this year. Customers can look forward to 60 new Loops & Threads yarns available in stores and online, along with yarn collections from popular brands like Bernat, Lion Brand, and Red Heart.
Why is Michaels Making This Move?
Michaels recognized a growing trend among consumers searching for “fabric” and “sewing” on their website over the past year. Responding to customer demands is crucial, and to ease the transition, Michaels has set up a dedicated landing page for former Joann customers, facilitating access to new products and updates.
Boone expressed his excitement, stating, "We’re honored to welcome Joann customers into our creative community and are committed to delivering the selection, value, and inspiration they seek at Michaels."
Michaels Store Locations in Michigan: Crafting Close to You
For those curious about where they can find Michaels stores in Michigan, here’s a list of key locations ready to serve creative minds:
- Adrian: 1416 S. Main St.
- Ann Arbor: 3655 Washtenaw Ave.
- Brighton: 8389 W. Grand River Ave.
- Grand Rapids: 3940 28th St. SE.
- Lansing: 540 Frandor Ave.
- Traverse City: 3315 N US-31 S.
For the full list and other locations, check out Michaels Store Locator.
Final Thoughts
The acquisition of Joann’s brands is a game-changing stride for Michaels, promising a wealth of new products and a commitment to serving a passionate community of crafters. As Michaels continues to adapt to evolving consumer demands, we can all look forward to a brighter, more vibrant crafting future.
For more information, feel free to explore the details on Michaels’ official press release.
Contact Jenna Prestininzi at [email protected] for further inquiries.
