Michaels’ Bold Move: Expanding Creativity with JOANN Acquisition
Michaels, the go-to craft retailer, has officially confirmed its acquisition of JOANN’s intellectual property and private label brands! In a recent press release dated June 5, Michaels announced an exciting integration of JOANN’s popular Big Twist brands into its extensive product range. This strategic move is set to redefine the crafting landscape by welcoming a new wave of DIY enthusiasts and seasoned creators into the Michaels community.
Enhancing the Craft Experience for New Shoppers
Michaels is not just stopping at the acquisition. To seamlessly integrate JOANN’s loyal customer base, the retailer has launched a dedicated landing page that features updates and a carefully curated selection of products. The buzz around crafting is palpable: a remarkable 77% surge in “fabric” related searches and a 39% increase in “sewing” interest suggest that DIY projects are at the forefront of many shoppers’ minds.
A Flourishing Fabric and Sewing Inventory
In response to this rising demand, Michaels is set to supercharge its fabric, sewing, and yarn inventories. The retailer plans to roll out an impressive 600 new Stock Keeping Units (SKUs) across various brands—both new and existing. Currently, 680 Michaels locations have seen a significant boost in fabric supplies, with an additional 280 stores scheduled to receive expanded inventory by the end of 2025.
What’s New in Sewing Supplies?
Michaels is transforming its sewing supplies section with an enticing selection of Brother and Singer sewing machines, and more than 50 new needle crafting kits from popular brands like DMC and Loops & Threads. Furthermore, inventory enhancements will include products from renowned manufacturers such as Clover, FISKARS, Coats & Clark, Oliso, Pellon, and VELCRO—ensuring Michaels remains a one-stop shop for sewing enthusiasts!
The Yarn Revolution: What to Expect
As for yarn aficionados, there’s exciting news on the horizon! This summer, customers can look forward to new collections from Red Heart, Bernat, and Lion Brand, alongside beloved Big Twist staples like Big Twist Value Plus and Big Twist Baby Bear, now part of Michaels’ repertoire.
CEO Insights: A Vision for the Future
Michaels’ CEO, David Boone, expressed his enthusiastic commitment to welcoming former JOANN customers into the Michaels family. He stated, "We’re honored to have the opportunity to welcome JOANN customers into our creative community and are committed to delivering the selection, value, and inspiration they are looking for at Michaels."
This acquisition, Boone noted, enables Michaels to stay ahead of the curve, catering to both existing and new customers while responding to the burgeoning demand across craft categories. "We aim to solidify our position as the ultimate destination for creativity and celebration in North America," he added.
Conclusion: A New Era for Craft Enthusiasts
The acquisition of JOANN’s IP and private label brands marks a pivotal moment for Michaels. By combining resources, expanding inventory, and focusing on customer satisfaction, Michaels is gearing up to be the premier destination for crafty individuals looking to unleash their creativity. Stay tuned as Michaels reshapes the crafting world, one stitch at a time!
For more information on Michaels’ initiatives and updates, check out their creativity trend report.
