Michaels’ Bold Move: What to Expect Following the Acquisition of JOANN
In a game-changing development for crafters and DIY enthusiasts, Michaels has made a significant acquisition that might just breathe new life into the crafting community. Following JOANN’s announcement of impending closures, Michaels has stepped up by acquiring the intellectual property and private label brands of this beloved retailer. Here’s what this means for customers and the crafting landscape.
A Ray of Hope for Crafters
After JOANN’s recent struggles, including a troubling Chapter 11 bankruptcy filing, many feared for the future of their favorite crafting supplies. However, Michaels’ strategic acquisition is a glimmer of hope for the DIY community. On June 5, Michaels made headlines with their announcement, revealing plans to drastically enhance their fabric department. This decision is rooted in the rising demand for crafting materials, particularly fabrics, evidenced by a 77% increase in searches on Michaels.com.
Opening New Avenues
According to Michaels’ CEO David Boone, this acquisition is not just a business move. It’s an opportunity to serve both existing and new customers better. Boone shared insight into this vision, stating that Michaels aims to "respond to rising demand across categories and build on our momentum as the destination for creating and celebrating in North America". Michaels is determined to draw former JOANN customers into their shops and keep the creative spirit alive.
Welcome to Michaels, JOANN Fans!
Currently, the JOANN website redirects to Michaels, featuring banners welcoming JOANN customers. This move establishes a new hub for crafters, providing easy access to various crafting and sewing products. From fabrics to specialty scissors, there’s something for everyone.
Expanding the Fabric Selection
Michaels has ambitious plans to boost its fabric offerings significantly. They intend to expand fabrics in over 680 stores, with an additional 280 sites on the horizon. Online shoppers can look forward to browsing through 10,000 fabric options, making it easier than ever to find the perfect material for any project.
A Treasure Trove of New Products
As part of this exciting transition, Michaels is also unveiling more than 600 new crafting products to enhance their inventory. Expect to find top-notch brands like Brother, Singer sewing machines, and specialty crafting kits from DMC and Loops & Threads. This diverse range ensures that every crafter, from beginners to experts, will find the tools they need to express their creativity.
Relishing Beloved JOANN Brands
Fans of JOANN will be delighted to learn that popular brands such as Big Twist Value Plus and Big Twist Twinkle will soon be stocked in Michaels stores. This availability will bring back cherished products that crafters have long loved, ensuring continuity in the crafting journey.
A Significant Chapter in Crafting History
JOANN has been a staple in the U.S. crafting scene since 1943. However, after facing financial hurdles, the company filed for bankruptcy twice, ultimately leading to an announcement about closing all retail stores in February 2025. Michaels’ acquisition is not just a business strategy but a commitment to safeguarding the crafting community’s future.
Conclusion: A Bright Future for Crafters
With Michaels at the helm, the future of crafting looks promising. As they expand their offerings and integrate beloved JOANN brands, crafters can anticipate an enhanced shopping experience that caters to their creative needs.
For more insights on crafting trends and updates, follow House Beautiful on Instagram and TikTok. Stay tuned for the evolution of the crafting landscape as Michaels embarks on this new adventure.
