Michaels’ Strategic Acquisition: Welcoming Joann Customers Into the Crafting Community
In an exciting turn of events that has rippled through the crafting world, Michaels Companies Inc., the beloved arts and crafts powerhouse, has officially acquired the intellectual property and private label brands of the now-defunct Joann Fabrics. This strategic move not only bolsters Michaels’ product offerings but also redefines the competitive landscape of the crafting industry.
A New Chapter for Former Joann Customers
Following a tumultuous journey that culminated in two bankruptcy filings within a year, Joann has turned in its fabric scissors for a new focus under the Michaels banner. The once-thriving chain, based in Hudson, Ohio, closed all its stores by the end of May 2025. However, hope shines through as Joann.com now redirects to a welcoming Michaels webpage, inviting former customers to explore a treasure trove of crafting essentials.
The Benefits of Acquisition: Expanding Product Lines
The acquisition signals Micheals’ intent to enhance its inventory significantly, with plans to introduce over 600 new products across various categories, including:
- Yarn: Home to the popular Big Twist brand
- Fabric
- Sewing and Quilting Products
- Sewing Machines
- Speciality Threads
This impressive expansion positions Michaels as the go-to destination for both novice and seasoned crafters, reinforcing their commitment to creativity and celebration.
The Response to Rising Demand
Michaels’ strategic move comes amid increasing demand for crafting supplies. Recent data reveal a 77% rise in searches for "fabric" and a 39% increase for "sewing" on their website over the past year. This surge undoubtedly highlights the community’s passion for crafting and Michaels’ pivotal role in meeting that demand.
“As we open our doors to JOANN customers, we are committed to delivering the selection, value, and inspiration they seek,” stated David Boone, CEO of Michaels. “This acquisition positions us to respond to rising demand and enhances our capability as a creative hub in North America.”
Redirecting Joann’s Digital Legacy
Joann.com’s Transition to Michaels
The transition of Joann.com serves as a nostalgic nod to the past while paving the way for future innovations in crafting. Visitors to the site are greeted with a heartfelt message: "Welcome JOANN Customers: We’ve got your go-to essentials & so much more!"
Previously, the Joann website hosted a sentimental farewell, honoring its legacy of bringing joy to creators for generations. The message read:
"We’re stitching something new behind the scenes and can’t wait to share what’s next."
This echoes Michaels’ promise of new beginnings and exciting new product offerings geared toward the creative community.
Future Prospects: A Crafting Renaissance
Michaels aims to remain the premier destination for creativity and celebration in North America. This acquisition not only gives them a competitive edge but also allows them to serve a broader audience, including loyal Joann fans who seek the same quality and inspiration they found in their former favorite store.
In a market buzzing with opportunities, Michaels is not just expanding its catalog; it’s uniting a community of crafters yearning for inspiration, connection, and a shared passion for creativity.
Concluding Thoughts
The acquisition of Joann’s intellectual property marks a pivotal moment in the arts and crafts industry. With Michaels at the helm, former Joann shoppers can hope for a seamless transition into a vibrant, newsworthy future filled with even more crafting possibilities.
Whether you’re a seasoned crafter or a new enthusiast, keep your eyes peeled for the exciting developments at Michaels and prepare to rekindle your crafting adventures!
For updates and additional crafting inspiration, be sure to check out Michaels’ website!
