Shield Appoints Michal Milgalter as VP of Marketing: A Strategic Move to Elevate Brand Presence
Shield has made waves in the financial technology sector with the recent appointment of Michal Milgalter as Vice President of Marketing. This strategic decision not only enhances Shield’s executive team but also signifies the company’s unwavering commitment to increasing global visibility and driving customer acquisition as it embarks on its next exciting chapter of growth.
The Importance of Marketing in Fintech
In an era where financial institutions grapple with mounting risks—from fraud and regulatory negligence to challenges in workplace culture—Shield stands out with its comprehensive solutions. The company’s contextual Generative AI platform merges intelligent data management with multi-channel surveillance, drastically minimizing false positives and identifying risk patterns in real-time. This innovative approach ensures compliance with the highest standards in security, privacy, and regulation, making it an essential ally for organizations aiming to mitigate potential fines and protect their reputations.
Expanding Global Reach
The addition of Milgalter is positioned to significantly enhance Shield’s global brand presence, particularly within the regulated financial sectors. Recently hailed as a Visionary by Gartner® for its groundbreaking work in compliance and AI, Shield operates across five continents and employs a skilled team of 180 professionals, serving more than half a million employees at some of the world’s largest financial institutions.
A Strong Leadership Team
Founded by Shiran Weitzman (CEO), Ofir Shabtai (CTO), and Eran Noam (CBO), Shield has garnered strong backing from strategic investors, including UBS, Macquarie Capital, OurCrowd, and Mindset Ventures. Notably, several of these investors are also active customers, further solidifying Shield’s presence in the market.
Michal Milgalter: A Seasoned Marketing Expert
Bringing over 15 years of tech marketing experience, Milgalter boasts a wealth of expertise in working with international banking institutions. Her previous roles include serving as the Global Marketing Director at Personetics and Marketing Director at Blue Dot. Additionally, she is an active member of G-CMO, a prominent Israeli high-tech marketing leadership forum.
Visionary Perspective
Eran Noam, Co-Founder and CBO of Shield, expressed enthusiasm about Milgalter’s appointment:
“We are in the midst of a major leap—technologically and commercially. Michal brings a deep understanding of financial sector marketing, a strategic mindset, and years of experience with global banks—exactly when we’re solidifying our position as the leading company in our field.”
Milgalter herself stated:
“Shield delivers essential value where technology, regulation, and business security converge. I’m thrilled to join a team that’s redefining the category, transforming compliance from a necessity into a growth engine, and building a brand that’s as bold and ambitious as the mission itself.”
Looking Ahead: A Commitment to Innovation
The appointment of Michal Milgalter as VP of Marketing is more than just a new job title; it symbolizes Shield’s intent to lead through innovation, increased visibility, and marketing excellence. As the company continues to redefine standards within the fintech landscape, Milgalter’s expertise is poised to play a pivotal role in driving Shield’s ambitious mission forward.
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