Transforming Aromatherapy: Moods is Revolutionizing the Lifestyle Brand Landscape with Scientific Precision
LONDON — Aromatherapy has long been cherished for its soothing benefits, often relegated to luxurious spa treatments or relaxing bath rituals. But what if you could harness the power of aromatherapy in your everyday life? Enter Moods, a groundbreaking lifestyle brand that brings science to the forefront of holistic healing.
A Modern Take on an Ancient Practice
Gregory Allen and Daniel Smith, two seasoned beauty executives, are the visionary duo behind Moods. They aim to elevate aromatherapy from a whimsical indulgence to a credible, clinically-backed tool for enhancing mental health and emotional well-being. “We’ve taken a category with so much potential and innovated it with clinical trials, precision blends, and a contemporary brand image," Allen shares. "Our goal is to combine scent and science to create a tangible healing experience."
Explore the Eight Signature Blends
The inaugural launch from Moods features eight captivating blends, offered as mists or rollers. Each blend targets a unique state of mind, seamlessly integrating into your daily routine rather than being treated as a mere luxury. According to Smith, “The MoodsRoller, our flagship product, is designed for daily use—accessible when you need it most.”
Discover the Blends that Fit Your Life
Here’s a sneak peek into the thoughtfully curated blends you’ll find at Moods:
- Charisma – Boosts confidence
- Chill – Eases stress
- Hustle – Enhances focus
- Genius – Ignites creativity and intelligence
- Euphoric – Invokes joy
- Fit – Promotes energy and recovery
- Found – Grounds and centers you
- Frisky – Awakens sensuality
Each blend is supported by cutting-edge research, making aromatherapy not just an indulgence, but a legitimate mental health companion.
The Science Behind The Scents
Moods partnered with Professor Mark Moss from the University of Northumbria to conduct what they claim is the largest aroma-focused clinical study to date. This comprehensive research evaluated the effects of the Charisma, Chill, Genius, and Hustle blends on over 400 participants, assessing mood, performance, and emotional resilience.
The results were astounding:
- Charisma: Reduces social anxiety by up to 30%.
- Chill: Lowers blood pressure by 10%.
- Genius: Increases memory and clarity by 15%.
- Hustle: Improves concentration by 10% and cognitive processing by 5%.
Smith, who has incorporated essential oils into his daily life for 20 years, emphasizes how vital it was to scientifically validate the positive effects of aromatherapy. "The concept was to perfect the use of oils to elevate your mood—simplified, accessible, and proven.”
Redefining Aromatherapy as a Therapeutic Tool
Allen acknowledges that the aromatherapy market is crowded with products often perceived as mere fads wrapped in fluffy language. “No one was treating aromatherapy like a serious therapeutic tool. We felt like the wellness community was ready for something natural, yet scientifically backed,” he insists.
Make Moods Part of Your Daily Ritual
The pricing for Moods products is entirely approachable, with the Moods Roller retailing at £25 and the mist at £45. While they currently employ a direct-to-consumer model, ambitious plans for wholesale and Shanghai-spa collaborations are in motion.
Investing in Wellness: The Birth of a Brand
To launch Moods, Allen and Smith executed a two-step funding strategy, initially raising between £50,000 to £100,000 from personal investors to solidify their brand identity and formulation processes. This groundwork ultimately led to securing larger investments to create fully developed products and establish their launch strategies.
Looking Ahead: Future Innovations
In its first year, Moods anticipates achieving single-digit multimillions in revenue. Beyond aromatic rollers and mists, the founders are eager to expand their offerings into shower and bath essentials. Smith teases, “We have some innovative surprises in store that will add a cheeky twist to our offerings by year-end.”
As partners in both work and life, Allen and Smith draw upon their extensive backgrounds in the beauty industry, positioning Moods as a brand that not only understands the power of scent but also the profound impact it can have on emotional well-being.
For more insights into the world of wellness, you might want to check out American Psychological Association, which dives into the psychological benefits of mindful practices. Consider Moods not just a product line but a revolution in how we interpret and utilize aromatherapy for holistic health.
