MotionPoint Makes Waves in Multilingual Marketing with GetGloby Acquisition
Coconut Creek, Florida – MotionPoint, a trailblazer in website translation and localization, has taken a bold step forward by acquiring GetGloby, an innovative AI-driven marketing technology platform that specializes in creating, transcreating, and translating multilingual marketing content. This game-changing acquisition not only reinforces MotionPoint’s position in the industry but also signals a transformative evolution from a website localization technology provider to a comprehensive multilingual marketing powerhouse.
A Bold Expansion into Multilingual Marketing
Over the past year, MotionPoint has aggressively expanded its offerings beyond mere website localization. This strategy includes strategic hiring of multilingual marketing executives and the acquisition of Key Content, a renowned multilingual content marketing agency. The integration of GetGloby amplifies MotionPoint’s capabilities by introducing cutting-edge AI technology, enabling enterprises to create, transcreate, and translate multilingual marketing content at scale. This enhancement promises to drive marketing effectiveness and operational efficiency for brands worldwide.
Meet GetGloby: Pioneers in Multilingual Marketing
Founded by two former Google executives, Diego Antista and Juan Fusoni, GetGloby has already made its mark in the realm of US Hispanic and Latin American marketing. Antista shared, “With this acquisition, creating high-impact multilingual content across platforms will be just one click away for brands and advertising agencies—making it easier than ever to scale globally while staying culturally relevant.” This vision closely aligns with MotionPoint’s aspirations to bridge the communication gap for US-based companies eager to engage with the Hispanic market.
Why GetGloby Stands Out
GetGloby’s proprietary AI technology is tailor-made for multilingual communications, boasting features like BrandVoice and translation geo-location. Fusoni remarked on the platform’s distinctive capabilities, stating, “We are excited to introduce features such as our JAGA AI translation co-pilot to the market.” These forward-thinking innovations equip brands to converse authentically with diverse audiences, ensuring the essence of their messaging is preserved while adapting to local cultures.
The Future of Multilingual Marketing
Evan Kramer, CEO of MotionPoint, expressed his enthusiasm for the acquisition: “With GetGloby’s technology, we will now extend our value proposition in the marketplace beyond website translation and localization into multilingual content creation across all digital touchpoints.” In a world increasingly interconnected by digital channels, Kramer believes that the future of marketing lies in providing “fully integrated multilingual experiences tailored to each audience.”
Lightview Capital’s Vision for Growth
Lightview Capital, MotionPoint’s private equity partner, strongly backs this strategic move. Richard Erickson, a partner at Lightview Capital, stated, “GetGloby represents the kind of forward-thinking innovation that positions our portfolio companies for long-term growth and category leadership.” This acquisition positions MotionPoint as a frontrunner in the multilingual marketing tech landscape, setting a new standard for organizations striving to scale content across languages and cultures.
Conclusion: A New Era for Multilingual Marketing
MotionPoint’s acquisition of GetGloby is more than just a business transaction; it’s a transformational moment in the realm of multilingual marketing. With this milestone, MotionPoint cements its status as the first purpose-built multilingual marketing tech platform, ushering in a new era of content scalability across global markets.
Get More Information
For marketers looking to harness the power of multilingual communication, discovering more about MotionPoint and GetGloby is just a click away:
By leveraging innovative technology and linguistic expertise, MotionPoint and GetGloby are poised to redefine how brands connect with audiences across the globe, ensuring relevance and authenticity in every interaction.
Media Contact:
Dominic Dithurbide, Director of Marketing
[email protected]
Phone: +1 561-409-7360
This acquisition not only enriches MotionPoint’s service capabilities but also reaffirms their commitment to meeting the multilingual marketing needs of businesses today. Engage with the digital landscape—you might just find your next opportunity waiting beyond the language barrier!
