NBCU Local and DHN Unveil The Care Collective: A Revolution in Health Storytelling
A New Era in Healthcare Marketing
NEW YORK (June 4, 2025) – NBCUniversal Local in collaboration with Digital Health Networks (DHN) proudly announces the launch of The Care Collective, an innovative healthcare marketing platform. This initiative is set to transform the way health and wellness stories are told, delivering premium multimedia content across a variety of leading television, streaming, and digital media channels.
Bringing Together Expertise and Technology
The Care Collective is a seamless fusion of DHN’s storytelling expertise and NBCU Local’s precision targeting capabilities. This dynamic partnership empowers health brands with an end-to-end story-driven marketing platform designed to effectively reach, engage, inform, and entertain audiences. Utilizing the advanced capabilities of NBC SpotOn, the sophisticated CTV advertising platform, this initiative ensures that health marketers connect with their audience on a whole new level.
Meet the Charter Brand Partners
The inaugural partners for this exciting venture are:
- argenx: A global immunology company striving to enhance the lives of individuals battling severe autoimmune diseases through cutting-edge precision medicine.
- Avalere Health: A strategic partner committed to solving pivotal challenges in healthcare at scale.
- Sermo: A unique platform that facilitates real-world medical discovery and discussion, with a community of over one million healthcare providers worldwide.
The Power of Storytelling in Healthcare
Victor Parada, Director of Business Development and Brand Partnerships for NBCU Local, shares insights on the significance of narratives in healthcare marketing: “The experiences of those managing their own health and caring for loved ones are inspiring, and health marketers understand the value of storytelling.”
Diverse Content Offerings
Utilizing a variety of video content formats — from feature documentaries to unscripted series and interactive features — The Care Collective is dedicated to producing compelling human-interest stories. These include:
- Disease-state education
- Patient journeys
- Innovations in healthcare
- Access to leading experts and resources
One of the exciting projects currently in production is Rare, Well Done, a reality makeover series focusing on individuals living with Chronic Inflammatory Demyelinating Polyneuropathy (CIDP), a rare autoimmune disease.
Future of Health is Storytelling
Jon Cody, CEO of DHN, states, “In every health story, we discover relatable human-interest narratives. We believe the future of health is storytelling, and we are proud to collaborate with NBCU Local to bring these stories to life.”
Extensive Reach Across Platforms
Content generated through The Care Collective will feature prominently on NBCU Local and other NBCUniversal properties, covering an expansive portfolio that includes:
- 11 NBC and 31 Telemundo-owned stations
- Four NBC Sports Regional Networks
- 16 free ad-supported streaming TV (FAST) channels
- Local and regional news mobile apps
This extensive reach guarantees that health and wellness narratives will resonate with audiences across various demographics.
About the Partners Behind the Initiative
NBCUniversal Local
NBCUniversal Local encompasses over 50 media properties, delivering comprehensive news and lifestyle content across television, streaming, and digital platforms. The group covers 30 U.S. markets and Puerto Rico, ensuring English and Spanish-speaking audiences have access to vital information.
Digital Health Networks (DHN)
DHN is committed to producing and disseminating health stories through diverse formats. Its annual international film festival, Cine>Health, attracts global health storytellers, solidifying its position as a key player in the health media landscape.
argenx
Dedicated to revolutionizing the landscape of autoimmune disease treatment, argenx is at the forefront of developing groundbreaking therapies.
Avalere Health
Aiming to make healthcare accessible for all, Avalere Health plays a crucial role in navigating challenges that hinder patient care.
Sermo
Sermo harnesses the voices of over a million healthcare professionals, transforming insights into actionable strategies for the medical community and industry stakeholders.
In Conclusion
The Care Collective stands at the intersection of storytelling and health marketing, offering a forward-thinking platform to reach audiences in meaningful ways. As healthcare continues to evolve, initiatives like this will shape the future narrative, fostering connection and understanding within the community.
For more information, visit the respective websites of NBCUniversal and Digital Health Networks, and stay tuned for the inspiring stories that will emerge from The Care Collective.
Contact Information
NBCUniversal Local
Brian Potter
Email Brian
Digital Health Networks
Jon Cody
Email Jon
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