New Chair for Deckers Brands: Hoka & UGG Leadership

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Deckers Brands Welcomes Cindy Davis as New Board Chair: A New Era of Leadership

Deckers Brands, the powerhouse behind iconic footwear labels such as Hoka, Ugg, Teva, Ahnu, and Koolaburra, has made a significant leadership change by appointing Cindy Davis as the new Chair of the Board of Directors. This pivotal transition comes as Mike Devine, III retires after dedicating over 14 years of unwavering service to the Board—six of which he spent steering the company as chair.

A Promising Future with Cindy Davis at the Helm

Experience and Leadership

Cindy Davis isn’t just stepping into a major role; she brings a wealth of expertise to the table. She has been a member of the Deckers Brands Board since 2018 and has chaired the Talent & Compensation Committee since 2019. Additionally, she joined the Corporate Responsibility, Sustainability & Governance Committee in 2023. With nearly three decades of leadership experience in the footwear and retail sectors, Davis has played a pivotal role in steering Deckers towards record growth during her tenure.

“We are delighted to name Cindy as the next chair of the Board,” stated Devine. “Cindy’s deep understanding of consumer retail and brand development will be invaluable as Deckers’ iconic brands continue to flourish globally.”

Celebrating Success While Looking Forward

A Legacy of Growth

During Mike Devine’s leadership, Deckers Brands experienced a remarkable transformation, achieving five consecutive years of double-digit revenue and earnings per share growth. As Davis steps into her new role, she expresses a strong commitment to maintaining this momentum:

“I’m honored to be appointed as chair of the Board. Deckers has become an industry leader, offering unique and purposeful products that resonate with consumers worldwide,” Davis commented. “The strength of our brands positions us for continued growth and profitability.”

Strategic Changes within the Board

With Davis’s appointment, the Board has made additional strategic adjustments. Victor Luis, who has served on the Board and as a Talent & Compensation Committee member since 2020, has been named chair of that committee, ensuring a seamless transition in leadership.

Streamlining the Board

Effective immediately upon Devine’s departure, the Board has opted to streamline its size from 11 to 10 members, enhancing operational efficiency as they embark on this new chapter.


Conclusion: A Bright Path Ahead for Deckers Brands

As Cindy Davis takes the reins as Chair of the Board, Deckers Brands stands poised for a future filled with innovation and brand excellence. With proven leadership and a commitment to sustainability and growth, Davis aims to create significant value for stakeholders and elevate the consumer experience. The journey ahead appears promising for Deckers and its beloved brands.

For further insights into Deckers Brands and its impressive portfolio, visit Deckers Brands.

Stay tuned for more updates on the evolving landscape of the footwear industry.

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