Big News: Google Ads API Version 20 Has Arrived!
**Google** has just unveiled **Version 20** of the **Google Ads API**, marking a significant milestone in its evolution. With plans for **two more major releases scheduled for 2025**, this launch sets the stage for exciting new features and enhancements.
What’s New in Version 20?
Among the standout updates are:
- **New Demand Gen ad_network_type reporting**
- **Platform comparable conversions**
- **Campaign-level negative keywords** for Performance Max campaigns
- And much more!
“Today, we’re announcing the v20 release of the Google Ads API. To use some of the v20 features, you must upgrade your client libraries and client code. The updated client libraries and code examples will be published next week.” – Google
A Glimpse Back: Previous Versions
Version 20 follows a series of robust updates, including:
– **Version 19.1** (April 2025)
– **Version 19** (February 2025)
– **Version 18** (October 2024)
– **Version 17.1** (August 2024)
For a full history of versions leading up to this release, you can explore the timeline of updates on [SERoundtable](https://www.seroundtable.com/google-ads-api-version-19-1-39252.html).
Release Schedule
For those eager to see all the changes visually, check out the release schedule below:
Deep Dive: Key Changes to Explore
Here’s a breakdown of the major areas experiencing enhancements in Version 20:
Assets
- Introduction of **new metrics and segment columns** for the asset_group report.
Campaigns
- Now allows for the addition and updating of **campaign-level negative keywords** for **Performance Max** campaigns.
Conversions
- New capability to update the **google_ads_conversion_customer** field on existing customers to enable cross-account conversion tracking or change conversion tracking parents.
- Introduced the **ClickConversion.user_ip_address** field, with essential guidelines for compliance in specific regions.
Demand Generation
- New values for the **ad_network_type segment**, facilitating Demand Gen campaigns by channel.
Recommendations
- The addition of the **merchant_id field** in recommendations for more targeted generation.
Planning Enhancements
- New insight dimensions and metrics for refining video content analysis, available only to allowlisted accounts.
Video Improvements
- Introduction of **AdFormatType.PAUSE** ads on organic YouTube videos, enhancing viewer engagement directly on TV screens.
Further Exploration
For more technical specifics, you can delve into the **[full change log](https://developers.google.com/google-ads/api/docs/release-notes#v20_2025-06-04)**. Additionally, a visual walkthrough of these updates is available in the following video summary:
Join the Conversation
Engage with fellow advertisers in the ongoing discussion on [X (formerly Twitter)](https://twitter.com/rustybrick/status/1912833670517301491).
The launch of **Google Ads API Version 20** signals a promising future for advertisers eager to leverage new features and capabilities. As we move forward, staying updated and adapting to these changes will be critical for success in the ever-evolving landscape of digital marketing.
