New luxury firm launches; Hyatt boosts Playa offer; major China deal.

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## **Collared Martin Hospitality: A New Boutique Revolution**

**Collared Martin Hospitality (CMH)** is set to shake up the hospitality industry with its innovative approach to *lifestyle* and *luxury hotel management*. Spearheaded by CEO **Steven Rubin**, CMH aims to curate a portfolio of *boutique hotels and restaurants* nestled in picturesque leisure destinations. Their current offerings span the scenic allure of **Nantucket**, **Martha’s Vineyard**, and the **Hamptons**. CMH also boasts the *Faraway brand* and manages the lifestyle and luxury properties for Boston-based **Blue Flag Capital**. This launch heralds an exciting new era for personalized guest experiences and bespoke hospitality.

## **Hyatt Extends Its Playa Offer: A Strategic Move**

In a pivotal expansion of their portfolio, **Hyatt Hotels Corp.** has extended its **cash tender offer** for **Playa Hotels & Resorts N.V.** The offer now runs until **June 9**, allowing investors to purchase shares at $13.50 each, less applicable taxes. This move, initially announced on February 9, underscores Hyatt’s commitment to expanding its strategic footprint in the competitive hospitality market.

### **What This Means for Investors**
This extension offers a golden opportunity for stakeholders, ensuring they can capitalize on Hyatt’s growing influence in the luxury segment.

## **Choice Hotels Takes a Big Step in China**

**Choice Hotels International** has entered a *landmark agreement* with **SSAW Hotels and Resorts** based in Hangzhou, China. This *long-term distribution and master franchise* deal paves the way for a major expansion, incorporating **68 upscale properties**—totaling over **9,500 rooms**—under the **Ascend Collection** soft brand.

### **New Opportunities Await**
These properties, including the **Pagoda** and **Narada Grand** brands, will be available for booking in Choice’s system within the next three months. Additionally, SSAW plans to develop **100 new Comfort and Quality branded hotels in China** over the next five years, further solidifying their presence.

## **Vision Hospitality Group: Going Dual in Tennessee**

**Vision Hospitality Group** is breaking new ground—quite literally! The company has commenced construction on a **dual-branded Home2 Suites by Hilton** and **Tru by Hilton** project in Chattanooga, Tennessee. With **150 keys** anticipated to open in **fall 2026**, this innovative endeavor promises to offer guests a unique blend of comfort and style.

### **Insights from Vision’s Leadership**
In a recent interview, Vision’s founder and CEO [Mitch Patel](https://www.hotelinvestmenttoday.com/On-the-Money/Mitch-Patel-on-beer-wine-and-hotels) shared his vision for growth and industry insights, making it clear that this is just the tip of the iceberg.

## **TPG Expands its Reach: A New Management Agreement**

**Verge Management** has appointed **TPG Hotels & Resorts** to manage a portfolio of **five Marriott-branded hotels** across **Oklahoma**, **Louisiana**, and **Arkansas**. This move marks a significant expansion for TPG in the South-Central U.S., aligning them with one of the most recognizable hotel brands globally.

## **Criterion Capital: A London Acquisition**

In a burgeoning real estate market, **Criterion Capital** has acquired **Mansell Court, Tower Bridge** in London. This strategic acquisition is set to enhance the growth of its **Zedwell hotel portfolio**, as the 200-key property prepares to launch as **Zedwell Tower Bridge**, marking its second opening in the city.

## **Minor Hotels: Embracing the Dubai Coast**

**Minor Hotels** has further solidified its luxury offerings by signing a management agreement for a beachfront property on **Palm West Beach, Dubai**. This exciting addition—formerly known as **Dukes The Palm, a Royal Hideaway Hotel**—will enhance Minor’s standing in the region as it aims to become the largest operator on the Trunk of the Palm.

### **A Premier Beachfront Experience**
With **273 hotel keys** and **287 serviced apartments**, this location promises unparalleled luxury and beachfront access, adjacent to NH Collection Dubai The Palm.

## **IHG’s Ambitious Growth in India**

In an impressive milestone, **IHG Hotels & Resorts** has opened its **50th Crowne Plaza** in India with the launch of **Crowne Plaza Lucknow**. With **18 new hotels** already signed in 2024, almost **30%** are in the premium and luxury segments. With nearly **70 hotels** in its pipeline, IHG aims to significantly expand its footprint in India over the next five years.

## **Hyatt’s Bold Aspirations in Africa**

**Hyatt** is not slowing down, projecting approximately **50% room growth** across new and existing markets in Africa by the end of **2030**. After witnessing a staggering **51% growth** in the last two years, including landmark properties like **Park Hyatt Marrakech** and **Hyatt Centric Cairo West**, Hyatt is poised for unprecedented growth on the continent.

## **IHG Launches the World’s First voco Resort**

**IHG Hotels & Resorts** has unveiled the world’s first **voco resort** in Vietnam—**voco Quang Binh Resort**. With **68 suites and villas**, this opening not only signifies the brand’s continued expansion but also showcases its commitment to offering guests an elevated resort experience.

## **Hyatt Adds an Andaz in Japan**

Looking ahead, **Hyatt** has entered into a management agreement for a new **Andaz hotel** in **Nagoya, Japan**, scheduled to open after **2034**. As part of a redevelopment project, the Andaz’s unique design will make it a standout destination, integrating seamlessly with the railway station and offering 150 rooms and suites.

Stay tuned for more exciting updates in the hospitality industry as these significant developments unfold!

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