Nine and World Rugby: A Game-Changing Partnership for Australian Fans
A Historic Collaboration
In a major strategic move that underscores its commitment to sports broadcasting, Nine has secured a landmark multi-tournament agreement with World Rugby. This partnership positions Nine as the exclusive home for Australian rugby enthusiasts, heralding a thrilling era for the sport Down Under.
Key Events on the Horizon
Thrilling Tournaments and Coverage
The partnership kicks off with the 2025 British & Irish Lions Tour, setting the stage for a series of exhilarating events. Nine will air not only the Men’s and Women’s Rugby World Cups but also the Women’s Rugby World Cup 2025, Men’s Rugby World Cup 2027, and Women’s Rugby World Cup 2029. For the first time since 2003, the Men’s tournament returns to Australia, creating an electric atmosphere for rugby fans.
- Women’s Rugby World Cup 2025: Live coverage starts on August 22, 2025, as the Wallaroos take to the field.
- Men’s Rugby World Cup 2027: An anticipated six-week nationwide celebration of rugby, including all matches featuring the Wallabies.
- Women’s Rugby World Cup 2029: For the first time ever, Australia hosts this prestigious tournament.
Comprehensive Viewing Experience
Platforms for Every Fan
With Nine’s extensive streaming and broadcast platforms, fans can expect unmatched access to all matches. Stan Sport will offer live and on-demand coverage of every tournament game, while must-see matches, including those featuring the Wallabies and Wallaroos, will be aired live and free on the 9Network and 9Now.
Whether you prefer watching on your TV, streaming on the go, or catching highlights and expert analyses, Nine ensures that you won’t miss a single moment of the action.
Major Competitions Included
This robust agreement also encompasses other significant international events staged from 2025 to 2029, including:
- World Rugby U20 Championship (2025, Italy)
- Pacific Nations Cup (2025, USA)
- WXV Tournaments (starting in 2026)
- HSBC World Rugby Sevens Series (2025–2029)
These commitments further establish Nine as the premiere destination for global rugby events, leading to greater audience engagement and excitement around the sport.
A Strategic Vision for the Future
Catherine West, Nine Chair, shared the significance of this partnership:
“Securing the rights to these global events is a testament to Nine’s long-term strategy and deep commitment to delivering value for audiences, partners, and shareholders.”
Matt Stanton, Nine’s CEO, emphasized the unique strengths of the agreement:
“This partnership cements Nine as the heart of rugby in Australia, allowing us to connect with fans through every conceivable platform.”
What This Means for Fans and Brands
World Rugby Chair, Brett Robison, articulated the essence of the collaboration:
“This landmark partnership is all about reigniting the love of rugby down under. With Nine’s unmatched reach, we’re ensuring rugby is accessible to a wide audience.”
As rugby flourishes in Australia, this partnership also offers sponsors and advertisers an unparalleled opportunity to engage audiences in meaningful ways that enhance their experience.
A Bright Future for Rugby in Australia
In collaboration with World Rugby, Nine envisions laying the groundwork for a golden decade in Australian rugby. Alan Gilpin, World Rugby CEO, expressed optimism for the partnership:
“We are uniting to deliver unprecedented visibility for the sport and its stars in Australia.”
This collaboration assures fans that the future of rugby in Australia is not just bright but brilliant, teeming with opportunities for engagement and growth.
For more on this exciting partnership, feel free to reach out to Caitlin Lynch, Senior Communications Manager at Nine, via email.
Stay tuned as we gear up for a thrilling journey in the world of rugby that promises to captivate and inspire fans across Australia!
