## **Discover Ningbo: Partnering with Ximalaya for a New Podcast Co-Creation Camp**
**NINGBO, China – June 25, 2025** – Exciting times are ahead as audio platform **Ximalaya** collaborates with the vibrant city of **Ningbo** to unleash “Reasons to Fall in Love with Ningbo–WAVE NINGBO,” a pioneering podcast co-creation initiative. This collaboration aims to share the city’s captivating stories, showcasing its rich culture and zest for life.
### **Unveiling Ningbo: The Teaser That Captivates**
On **June 22**, Ximalaya launched the first teaser video, **”Ningbo, ‘Unveiled’,”** which highlights what makes this city truly exceptional. Narrated by the talented actor **Buss Wang** (Wang Anyu), the video captures the essence of Ningbo—its history, breathtaking scenery, diverse cuisine, and thriving commerce.
Through intimate glimpses into daily life, viewers are invited to appreciate **Ningbo’s cultural depth and economic vibrancy.** The city proudly embodies a spirit of authenticity, encouraging residents and visitors alike to embrace their true selves.
### **Why Ningbo Chooses to Partner with Ximalaya**
**Ningbo** is not just another city; it is a **cultural treasure** with a unique maritime legacy. By partnering with **Ximalaya**, the city aims to connect with a younger audience, using podcasts as a lively medium to amplify its appeal. This partnership is not merely strategic; it’s about cultivating a narrative that resonates with the digital-savvy generation.
Ximalaya is one of **China’s leading audio platforms**, boasting over **303 million monthly active users** by the end of 2023. With over **220 million cumulative Chinese-language podcast listeners**, it accounts for around **20%** of the internet users in China. The platform’s demographic primarily comprises **young urbanites** from first- and second-tier cities, including professionals and entrepreneurs—perfectly aligned with the innovative spirit of Ningbo.
### **Harnessing the Power of Storytelling: Soundwalking Ningbo**
During this exciting **co-creation camp**, **20 prominent Ximalaya podcasters** will explore Ningbo’s urban landscape, capturing its unique narratives to develop a collaborative podcast series. Since **May 19**, renowned creators such as **Chundian DARGON** and **Aunt Xue’s Musings** have started releasing captivating episodes that provide audiences with **sonic journeys** through Ningbo’s dynamic atmosphere.
### **Join the Conversation: The Ningbo Talk Events**
On **June 27-28**, Ningbo will come alive with **three themed talk events**, featuring discussions led by notable figures like philosophy professor **Wang Defeng** and humorist **Joe Wong**. Delving into topics ranging from traditional culture to modern innovations, these dialogues are designed to engage the community, making the stories of Ningbo echo far and wide.
### **Podcasts: A Fresh Voice for Urban Narratives**
Podcasts have emerged as the **next wave of media**, captivating audiences with their unique blend of storytelling and sound. This **long-form, slow-paced format** has seamlessly integrated into the lives of young audiences—serving as a companion during commutes, chores, and travels. In urban settings, podcasts bridge the gap between cities and residents, unveiling the essence of local culture in a way that visual media simply cannot.
### **The Ningbo Podcast Co-Creation Camp: A New Era in Storytelling**
Through the **Ningbo-Ximalaya partnership**, this groundbreaking **co-creation camp** will not only **blend podcasts with visual media** but also invites participants to explore the city on foot, connecting through sound and unearthing the lasting urban spirit.
Ningbo’s unique character shines through in its audio narratives. While short videos might capture fleeting moments, podcasts provide a rich tapestry of stories that allow listeners to experience the city’s warmth and culture deeply and meaningfully.
### **Experience Ningbo Like Never Before**
Ningbo is more than a city—it’s a realm of **authentic experiences and captivating stories.** With **Ximalaya podcasts**, listeners can embark on an auditory journey that truly brings to life the heart and soul of Ningbo.
Let’s dive deep into the narratives that make **Ningbo** a gem waiting to be discovered!
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