GREEN BAY, WI – The Green Bay Packers are making a bold move beyond the gridiron, embarking on a journey to expand their international presence. In an exciting announcement this week, the NFL revealed that the Packers have been granted marketing rights in three vibrant markets: Germany, Ireland, and the United Kingdom.
The Packers’ Global Vision
In a statement that exudes enthusiasm, Packers COO and General Counsel Ed Policy expressed, “The Packers are pleased to officially establish a presence in Germany, Ireland, and the UK to engage with current and future Packers fans in those markets.” He added, “The opportunity to further develop our worldwide reach, amplified by our international games over the past few seasons, is thrilling for our organization. We are eager to invest in our international growth and forge enduring connections with fans, businesses, and organizations across these countries.”
Pioneering International Engagement
As part of the NFL’s Global Markets Program, 29 clubs have already harnessed the benefits of international marketing. The Packers are proud to join this elite group, ranking among 11 teams with a foothold in Germany, five in Ireland, and nine within the UK. This strategic selection was not a matter of chance; the organization thoughtfully chose these nations based on their existing fan base, cultural compatibility, and abundant opportunities for expansion.
Unleashing New Fan Experiences
Later this year, the Packers are set to roll out tailored international marketing initiatives aimed at deepening connections with European fans. These initiatives will include dynamic events and programming, targeted digital campaigns, and specially curated content designed to resonate with new audiences. The goal? To showcase the unique charm of northeast Wisconsin and foster a sense of belonging for fans overseas.
Curious to learn more ahead of the official launch? Visit packers.com/international for the latest updates on their exciting international endeavors.
Building on a Global Tradition
The Packers are no strangers to international play. Their recent ventures included two regular-season games abroad—one in London in 2022 and a highly anticipated matchup in Brazil scheduled for 2024. The team has previously ventured into international waters with preseason games in Toronto (1997), Tokyo (1998), and Winnipeg (2019).
A Bright Future in International Football
Initiated in 2022, the NFL’s Global Markets Program marks a pivotal strategic effort aimed at expanding club brands worldwide while fostering exceptional fan engagement beyond U.S. borders. Teams granted these rights can pursue activities in their designated international markets, mirroring what they would typically do in their home markets, and this permission spans a minimum of five years.
As the Green Bay Packers gear up for this thrilling new chapter, they’re not just reaching new fans—they’re also cultivating a global community of cheeseheads eager to shout, Go Pack Go!
