Packers Step into Global Spotlight: Marketing Rights Secured in Germany, Ireland, and the UK
The Green Bay Packers are making headlines again, this time with exciting news for their international followership. The NFL recently announced that the Packers have secured international marketing rights in Germany, Ireland, and the United Kingdom through its innovative NFL Global Markets Program. This monumental move not only establishes the franchise's presence in these regions but also signals a new era of fan engagement and growth beyond American soil.
Unveiling Global Ambitions
"The Packers are pleased to officially establish a presence in Germany, Ireland, and the UK to engage with current and future Packers fans in those markets," expressed Packers Chief Operating Officer and General Counsel Ed Policy. This quote encapsulates the excitement surrounding the team's potential pathway to deeper global connections. With a growing international fan base, particularly after playing overseas in two of the last three seasons, the Packers are poised for an energetic expansion. Policy's vision for developing long-term relationships with fans and businesses in these countries opens a world of opportunities.
Expanding the Fan Base
The Packers are joining an exclusive group of teams involved in the NFL Global Markets Program: 11 teams in Germany, 5 teams in Ireland, and 9 teams in the UK. As one of 29 franchises activating through this program, they have meticulously prepared for this step. Their research has revealed the cultural fit and existing fandom in these regions, leading to the decision to launch into these markets first.
In the near future, the Packers are equipped to roll out targeted international marketing efforts, including:
Engaging events and programming
Tailored digital initiatives
Specially curated content
Unique fan engagement opportunities
These endeavors aim to link international audiences with the charm of Wisconsin and the heart of the Midwest, cultivating a sense of belonging and admiration for the Packers' roots.
Strengthening Global Partnerships
Additionally, the announcement paves the way for the Packers to broaden corporate partnerships across the globe and unlock potential sponsorship opportunities within these identified markets. As they prepare to unveil their specialized international initiatives later this year, fans can look forward to a fresh wave of excitement and connection. For more updates, check out their dedicated page at packers.com/international.
A Legacy of International Engagement
Prior to this significant development, the Packers have demonstrated their international commitment through various initiatives. Most recently, they played regular-season games in London (2022) and are scheduled for a match in Brazil (2024). They've also participated in multiple international preseason games, spreading the love for football across continents in locations such as Toronto, Tokyo, and Winnipeg.
On the social responsibility front, the Packers have actively engaged in programs like the Global Sports Mentoring Program, aimed at empowering women in sports through mentorship from influential American sports executives. Their commitment extends to international outreach efforts, visiting Morocco to support women’s empowerment through sports and leadership training.
The Future of the NFL Global Markets Program
Launched in 2022, the NFL Global Markets Program is a testament to the league’s commitment to extending its reach and nurturing fan engagement beyond the United States. Through this program, clubs can pursue rights to international markets every spring, enabling them to engage with fans as robustly as they do at home.
As the Packers embark on this exciting journey, they are not only representing their storied franchise but also embracing the broader vision of the NFL to cultivate a thriving global community of fans. With long-term growth on the horizon, the Packers are well on their way to becoming a beloved team far beyond the borders of Wisconsin.
Join the Journey
Fans, always be on the lookout for updates from the Packers as they prepare to create memorable experiences that connect them with their newfound international audience. This is just the beginning of what promises to be an incredible adventure in expanding the Packers' legacy globally!
