Episode Summary: Paid Search 101 – The Evolution of PPC
Paid Search is evolving—are you ready to adapt?
No matter where you are in your PPC journey, from a seasoned veteran to someone just dipping their toes into the world of paid search, this episode is packed with invaluable insights from industry leaders. Join Alyssa, a talented PPC Account Manager at JumpFly, as she hosts a riveting discussion with Nikki, the Vice President of Search, and Jack, our passionate PPC Account Director with a love for pickleball.
This engaging episode dives deep into topics like the transition from vintage advertising to responsive search ads, the shifting landscape of client expectations, and the transformative impact of AI and machine learning on the industry. Don’t miss these experts’ take on how the PPC game has evolved over the years!
Listen to our experts at JumpFly as they unravel the past, present, and future of PPC advertising!
Episode Highlights: A Journey Through Time
“This episode feels like a time machine for paid search—one moment you’re bid jamming on Yahoo, the next you’re exploring AI innovations and smart glasses. Nikki and Jack share not just their strategies; they’ve experienced every transformation in PPC.” – Stephanie Shaw
Key Highlights and Timeline
- 00:00 – Welcome to Marketing After Hours
- 00:22 – Meet the Experts: Nikki & Jack’s PPC Journey
- 02:16 – From Print Plates to Paid Search Agility
- 05:30 – Early Paid Search Tactics & Bid Jamming Wars
- 11:10 – Manual Management, Ego Bidding & Yahoo Days
- 13:07 – The Rise of Smart Bidding, PMAX & AI Tools
- 19:52 – Shifting Client Expectations & Cross-Channel Complexity
- 24:55 – Outside Forces: Elections, Pandemics & Platform Limits
- 39:18 – What’s Next: AI Agents, Smart Glasses & the Future of Search
- 47:02 – Reflections, Google Exams & Final Takeaways
Where to Listen
Catch this enlightening episode of Marketing After Hours with JumpFly on your favorite podcast platform:
👉 Don’t forget to subscribe to stay in the loop and elevate your marketing strategy! Our team is eager to help you navigate the complexities of paid search—reach out or explore more insights on the JumpFly blog.
Watch the Full Episode on YouTube
Paid Search 101: How the Game Has Changed
Must-Watch YouTube Shorts
- Google Ads Might Be Fueling Your Amazon Sales
- Paid Search Has Changed… Have You?
- We’re Talking Paid Search… Over Drinks
Listen to the Audio on iHeartRadio
