### Paige Bueckers Shines in Coach’s Striking WNBA Campaign
**Paige Bueckers**, the sensational number-one draft pick of the Women’s National Basketball Association (WNBA), is making waves by starring in **Coach’s latest advertising campaign**. This initiative not only highlights her skills on the basketball court but also showcases the vibrant personalities and stories of several other remarkable WNBA rookies.
### A Transformative Moment for Women’s Sports
Bueckers, celebrated for her standout performance as a guard for the University of Connecticut, was selected by the **Dallas Wings** in the recent draft, making her debut in the professional arena of women’s basketball. She is joined by fellow rising stars **Sonia Citron and Kiki Iriafen** from the Washington Mystics, **Aneesah Morrow** of the Connecticut Sun, and **Hailey Van Lith** of the Chicago Sky in this exciting advertising venture.
#### The Coach and WNBA Partnership
This campaign is part of a **groundbreaking partnership** between Coach and the WNBA, established in April with a multiyear collaboration. Coach has become the **official luxury handbag sponsor** of the league, planning to partake in high-profile events throughout the season. As part of their commitment, Coach aims to celebrate the unique stories of these five incredible draftees, and the visuals from this likeable campaign have now been released.
### Capturing the Essence of Self-Expression
The campaign is directed by **Vivian Kim** and brilliantly photographed by **Heather Hazza** at the iconic **Jersey City Armory**. It features a mix of live interviews, dynamic moving images, and compelling stills, where Bueckers and her fellow athletes candidly discuss how **self-expression** defines not only their identities as players but also as individuals. Their journey into professional sports becomes even more significant as they express the importance of personal style in cultivating their **confidence**.
#### A Message from Coach’s CMO
“This new chapter is a continuation of our partnership with the WNBA and these boundary-breaking athletes who embody our ethos of courageous self-expression,” says **Joon Silverstein**, the Chief Marketing Officer at Coach. “We’re proud to platform their stories to inspire a broader audience to express their full selves, to challenge what’s expected — and to collectively redefine what’s possible.”
### Featured Styles from Coach’s Fall Collection
In the photographs, the bold talents sport pieces from **Coach’s fall collection**, seamlessly blending contemporary designs with classic staples. Icons like the **Tabby**, **Empire**, and the **Brooklyn bags** are prominently on display, showcasing the brand’s commitment to both style and innovation.
### Celebrating the Spirit of Women’s Basketball
This dynamic campaign not only elevates the profiles of these remarkable athletes but also aligns with **current trends** in fashion and sports marketing, proving that when it comes to **self-expression**, there are no limits. As these women step into their new professional roles, Coach has positioned itself as a strong ally in their journey, emphasizing that the love for sports and personal style can beautifully coexist.
To explore more about the exciting developments in women’s sports and luxury fashion, check out [this article on Coach](https://wwd.com/tag/coach-2/) and [the latest on WNBA](https://wwd.com/tag/wnba/).
