Paragon Global Brands: A New Era in Marketing and Retail Activations
Paragon Global Brands is setting the stage for transformative growth in the marketing and retail landscape. Formerly known as Communisis Brand Deployment, this rebranding signifies a bold move to enhance their role as a premier business services company. Guilhem Boucon, Chief Strategy Officer at Paragon, highlights the ambitious vision, stating, “Paragon Global Brands will play an instrumental role in our vision to become a world-leading business services company, specializing in services that deliver business growth, customer engagement, business transformation, and efficiency.”
A Comprehensive Approach to Marketing Services
With the integration of Paragon Global Brands into their marketing services division, clients can look forward to a robust suite of offerings designed to drive success on a global scale. Boucon notes, “With Paragon Global Brands, we can deliver a comprehensive range of services for existing and new clients with growth as their priority, supported by technical expertise.” This forward-thinking approach signals a new chapter in the world of marketing.
Innovating at the 2025 RTIH Innovation Awards
Celebrating Tech Advancements in Retail
Highlighting the significance of point-of-sale (PoS) solutions, the 2025 RTIH Innovation Awards is set to shine a spotlight on groundbreaking tech innovations in a rapidly evolving omnichannel landscape. Entries for these prestigious awards are now open, inviting businesses to showcase their pioneering solutions.
Reflecting on Past Achievements
The recent awards ceremony for 2024, held at the historic RIBA’s 66 Portland Place HQ in Central London, featured a glamorous evening of celebration. Hosted by comedian Lucy Porter, the event included a drinks reception, a sumptuous three-course meal, and an awards ceremony that honored creativity and innovation in the retail sector.
In his welcome speech, Scott Thompson, Founder and Editor of RTIH, emphasized the event’s evolution: “The event is now into its sixth year, and what a journey it has been… from an online-only affair during the Covid outbreak to a fully-realized in-person gathering that sells out historic venues.”
Highlighting Key Innovations
Thompson congratulated all finalists, noting the tough competition: “Many submissions did not make it past the final stage, and getting to this point is no small achievement.” The finalists exemplified the best in innovative technology, focusing on:
- Checkout-free stores
- Automated supply chains
- Immersive experiences
- On-demand delivery
- Next-generation loyalty offerings
- Inclusive retail
- Green technology
These examples illustrate how businesses are leveraging technology to enhance efficiency and profitability across various domains.
Looking Ahead
As we celebrate the winners of the 2024 RTIH Innovation Awards, we extend our gratitude to sponsors, judges, and attendees who made the evening a resounding success. For those eager to participate in the upcoming 2025 RTIH Innovation Awards, we invite you to register your interest for further information.
Conclusion
Paragon Global Brands is not just rebranding; it is reshaping the future of marketing and retail activations. With a commitment to innovation and a focus on tailored client solutions, the journey ahead is sure to be exciting. Stay tuned as Paragon paves the way for the next wave of business transformation!
