PBI-Gordon Welcomes Dr. Jared Hoyle to Its Dynamic Marketing Team
In a powerful move to strengthen its presence in the turf and ornamental market, PBI-Gordon Corporation has proudly announced the appointment of Jared Hoyle, Ph.D., as its newest marketing manager. This strategic hiring promises to blend exceptional academic expertise with practical industry experience, setting the stage for innovation in turfgrass management.
A Rich Background in Turfgrass Management
Dr. Hoyle is not a newcomer to the world of turf management. His impressive credentials include pivotal roles at Corteva Agriscience in marketing and sales, alongside a significant academic tenure as an associate professor and extension turfgrass specialist at Kansas State University. There, he spearheaded projects at the university’s prestigious Turfgrass Research Center.
Academic Credentials That Speak Volumes
Hoyle’s academic journey culminated with a Ph.D. in Agronomy and Soils from Auburn University, complemented by a master’s degree in Crop Science from North Carolina State University. This impressive blend of theoretical knowledge and hands-on experience positions him uniquely to tackle the evolving challenges in the turfgrass industry.
Driving Strategic Marketing Initiatives
In his new role, Dr. Hoyle will be tasked with developing and executing strategic marketing plans aimed at expanding PBI-Gordon’s professional product portfolio. As the turfgrass sector continuously adapts to modern technologies and environmental regulations, Hoyle’s unique background is expected to yield innovative marketing strategies that resonate with industry professionals.
PBI-Gordon emphasizes that Hoyle’s appointment is a significant step toward bridging the gap between academic research and industry application. This alignment could pave the way for creating targeted turfgrass management solutions that meet the needs of golf courses and professional lawn care providers, ensuring greater efficiency and effectiveness in turf maintenance.
Looking Ahead: An Exciting Future for PBI-Gordon
As PBI-Gordon embarks on this ambitious journey, Dr. Hoyle’s expertise is anticipated to usher in a new era of creativity and effectiveness within their marketing framework. The fusion of Dr. Hoyle’s academic insights with practical applications stands to benefit not only PBI-Gordon but also the broader turfgrass community as they navigate the complexities of modern landscape management.
Explore More About PBI-Gordon
Discover how PBI-Gordon is evolving in the turf industry with insights from their new field development team.
- Learn about PBI-Gordon’s latest product, the Arkon Herbicide, through Dr. Dale’s demonstration here.
By integrating exceptional talent like Dr. Jared Hoyle into its marketing team, PBI-Gordon is poised to redefine the standards in the turf and ornamental markets, contributing to sustainable and effective turf management practices. Don’t miss the opportunity to stay updated on their groundbreaking innovations!
