## **Pixalate Unveils Q1 2025 Ad SDK Market Share: Insights and Trends**
London, June 30, 2025 (GLOBE NEWSWIRE) – **Pixalate**, a leader in ad fraud protection and compliance analytics, has released its **Q1 2025 Global Mobile App Ad SDK Market Share Rankings** for both the **Google Play Store** and **Apple App Store**. This comprehensive report delves into the market share of third-party ad software development kits (SDKs) employed across various apps, providing invaluable insights for app developers and advertisers alike.
### **Understanding the Role of Third-Party SDKs**
Third-party SDKs are pivotal tools—crafted by companies distinct from the app developers themselves. These SDKs facilitate a myriad of advertising functions, including mediation, measurement, and attribution, ultimately enhancing the advertising ecosystem.
### **Top Android Ad SDKs in the Google Play Store**
Pixalate’s market share estimates are derived from the **presence of SDKs within apps**. By analyzing ad impressions attributed to each integrated SDK, Pixalate paints a vivid picture of each SDK’s footprint. However, it’s important to note that this metric reflects potential access to impressions rather than confirming participation in every ad sale.
For a deeper dive into the data, you can [download the complete report](https://www.globenewswire.com/Tracker?data=pb-iXqfafrIhxpEjxQ24YCoK-OiBiin7oMvgxhlrFTHQYYUJFIs0pLIvMSKHkiNGAkBAgPgZwoWEZL8SMhVikw==).
#### **Global Market Share Estimates for Top Android Ad SDKs (March 2025)**
– **IAB OM Open Measurement OMSDK**: 95%
– **Meta Audience Network**: 89%
– **Unity Ads**: 86%
– **AppLovin**: 85%
– **Vungle (Liftoff)**: 83%
#### **Regional Insights: North America and Beyond**
**North America** (March 2025):
– **IAB OM Open Measurement OMSDK**: 96%
– **Meta Audience Network**: 92%
– **AppLovin**: 89%
– **Unity Ads**: 88%
– **Vungle (Liftoff)**: 86%
**EMEA**:
– **IAB OM Open Measurement OMSDK**: 95%
– **Meta Audience**: 88%
– **Unity Ads**: 86%
– **AppLovin**: 86%
– **Vungle (Liftoff)**: 82%
**APAC**:
– **IAB OM Open Measurement OMSDK**: 93%
– **Meta Audience Network**: 86%
– **Unity Ads**: 83%
– **Mintegral**: 78%
– **AppLovin**: 77%
**LATAM**:
– **IAB OM Open Measurement OMSDK**: 98%
– **Vungle (Liftoff)**: 90%
– **Meta Audience Network**: 88%
– **Unity Ads**: 86%
– **AppLovin**: 85%
#### **Highlight: Video Gaming Apps**
When it comes to **video gaming apps**, the dominance of particular SDKs is striking:
– **IAB OM Open Measurement OMSDK**: 99%
– **Unity Ads**: 99%
– **AppLovin**: 98%
– **Meta Audience Network**: 96%
– **Vungle (Liftoff)**: 96%
For more detailed insights, access the full [Android Ad SDK Market Share Rankings](https://www.globenewswire.com/Tracker?data=_qNKQZDv2UhpinGizOXCcKKw2az24e-gBvioG0B_20zksrxXs-tMH3_btG8QPPaMt11-Af6qJd1iYgOU4s0X1g==).
### **Top iOS Ad SDKs in the Apple App Store**
The iOS landscape is similarly competitive. For a comprehensive view, you can [download the full report](https://www.globenewswire.com/Tracker?data=pb-iXqfafrIhxpEjxQ24YD_RVyLDwDn5VNK6VthY-h0480YsVkwAkYWE_eOggUxSDiHPN0XWgl-LPfa2BZyAlA==).
#### **Global Market Share Estimates for Top iOS Ad SDKs (March 2025)**
– **AppLovin**: 83%
– **Amazon Ads**: 74%
– **Meta Audience Network**: 64%
– **Vungle (Liftoff)**: 62%
– **ByteDance TikTok**: 60%
#### **Regional Breakdown: North America and Beyond**
**North America** (March 2025):
– **AppLovin**: 84%
– **Amazon Ads**: 80%
– **Meta Audience Network**: 68%
– **Vungle (Liftoff)**: 66%
– **Appodeal**: 65%
**EMEA**:
– **AppLovin**: 83%
– **Amazon Ads**: 74%
– **ByteDance (TikTok)**: 59%
– **Vungle (Liftoff)**: 55%
– **Meta Audience Network**: 54%
**APAC**:
– **AppLovin**: 75%
– **ByteDance TikTok**: 71%
– **Meta Audience Network**: 67%
– **Amazon Ads**: 56%
– **Vungle (Liftoff)**: 52%
**LATAM**:
– **AppLovin**: 79%
– **Meta Audience Network**: 64%
– **Vungle (Liftoff)**: 63%
– **Amazon Ads**: 59%
– **ByteDance TikTok**: 56%
#### **Highlight: Video Gaming Apps**
In the realm of **video gaming apps**:
– **AppLovin**: 99%
– **Amazon Ads**: 85%
– **Vungle (Liftoff)**: 82%
– **Meta Audience Network**: 80%
– **Appodeal**: 79%
Explore the full **iOS Ad SDK Market Share Rankings** [here](https://www.globenewswire.com/Tracker?data=_qNKQZDv2UhpinGizOXCcEmywVOWjrY0VWIen95FcsHhOqDENBa6Nm7O4vW6bi-WDhV0oMV9ACsVfbrP5lNjxA==).
### **A Deep Dive into Data: Methodology**
Pixalate’s data science team meticulously analyzed over **3.8 million mobile apps** across the Apple App Store and Google Play Store, alongside **28 billion open programmatic advertising transactions** in March 2025. These rigorous analytics ensure that the findings remain relevant and actionable for stakeholders in the digital advertising landscape.
### **About Pixalate: Your Partner in Ad Analytics**
Pixalate stands as a **global leader** in privacy compliance, ad fraud prevention, and digital ad supply chain intelligence, established in 2012. With the trust of regulators, advertisers, publishers, and analysts, Pixalate remains a frontrunner in ensuring a safe and effective advertising environment. Accredited by the MRC for detecting and filtering **Sophisticated Invalid Traffic (SIVT)**, Pixalate is committed to upholding the integrity of digital media [Visit Pixalate](https://pixalate.com).
### **A Word of Caution**
While this press release and the corresponding market share rankings reflect Pixalate’s assessments, it’s essential to recognize that their opinions are informed judgments rather than definitive facts. Continuous evaluation and updates to data and methodologies are a hallmark of Pixalate’s commitment to accuracy in the ever-evolving digital media landscape.
