## Progressive Communications and Active FZ LLC Forge a Groundbreaking Cross-Regional Partnership
In a strategic move set to reshape the marketing landscape, **Singapore-based PR consultancy Progressive Communications** has **teamed up with UAE’s marketing powerhouse, Active FZ LLC**. This dynamic alliance aims to deliver integrated communications support that spans across the vibrant Asia-Pacific (APAC) region and the flourishing markets of the Middle East (UAE).
### A Partnership Built for Global Brands
The **primary goal** of this partnership is to empower globally-minded brands to develop consistent narratives and effective reputation strategies in key growth markets. By merging their unique strengths, both firms intend to create a robust platform for cross-border expansion.
#### Combining Expertise for Maximum Impact
This strategic tie-up brilliantly merges **Progressive Communications’ earned-first communications expertise in APAC** with **Active’s innovative marketing and digital capabilities throughout the Gulf region**. The collaboration is specifically designed for brands establishing regional hubs in either **Singapore or Dubai**, and is perfect for those eager to broaden their market reach.
*Don’t miss: [Former Golin SEA lead Tarun Deo launches Progressive Communications](https://www.marketing-interactive.com/former-golin-sea-lead-tarun-deo-launches-progressive-communications)*
### Independent Yet Aligned
In maintaining their independence, both firms will uphold their unique branding and legal identities while unifying on strategy, quality, and execution. The cross-market team will provide an extensive array of services, including:
– **Brand Positioning**
– **Media Strategy**
– **Public Relations**
– **Market-Entry Planning**
The combined expertise promises to deliver tailored solutions that resonate with diverse audiences.
### A Proven Track Record of Success
Progressive Communications boasts an impressive portfolio, working with notable brands such as **Zespri International**, **SAP Concur**, and **Swire Coca-Cola**. **Active**, established in 2003, is a versatile agency that supports brands through PR, influencer marketing, digital efforts, content creation, and event management. Their operations extend through a robust network of regional affiliates, increasing their regional influence.
> “We’re excited to join forces with Louay and the team at Active. They bring deep regional insight, strong media relationships, and a strategic mindset that complements our strengths in communications planning and storytelling,” said **Tarun Deo**, the founder and managing director of Progressive Communications. “Together, we offer a powerful, compelling proposition for brands ready to expand across borders.”
### Expertise Meets Opportunity
**Louay Al Sammarai**, CEO and founder of Active FZ LLC, echoed this sentiment, stating, “This partnership grants our clients access to expert communications counsel across APAC through Progressive’s extensive network and capabilities. We look forward to unlocking new business opportunities together and delivering bold, impactful work that resonates in every market we serve.”
### Building on Previous Collaborations
This exciting partnership follows Progressive’s earlier alliance with social and strategic creative firm [Reson8 Asia](https://www.marketing-interactive.com/sg-pr-agency-progressive-communications-joins-forces-with-social-firm-reson8) in 2022. That collaboration formed a robust 22-member team, providing a wide-ranging suite of services that encompasses earned-first PR, digital and social media content, reputation management, and creative strategy.
### Stay Connected
To keep up with industry trends and successful collaborations, consider exploring these related articles:
– **[IMDA powers SG’s SMEs with fresh GenAI partnerships](https://www.marketing-interactive.com/imda-singapore-smes-genai-partnerships)**
– **[Nike and LEGO turn play into purpose with multi-year global partnership](https://www.marketing-interactive.com/nike-and-lego-turns-play-into-purpose-with-multi-year-global-partnership)**
– **[PepsiCo turbocharges global fan engagement with F1 partnership](https://www.marketing-interactive.com/pepsico-turbocharges-global-fan-engagement-with-f1-partnership)**
This transformative partnership heralds a new era for communications and marketing and presents incredible opportunities for brands ready to **make their mark** in diverse markets.
