PSG Launches Immersive Lifestyle Pop-Up in LA

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**PSG House Set to Dazzle Los Angeles with a Unique Lifestyle Pop-Up Experience from June 14–23**

**Get ready, Los Angeles!** From June 14 to June 23, the celebrated European football club **Paris Saint-Germain (PSG)** is launching an immersive experience known as the **PSG House** on the iconic Melrose Avenue. This vibrant pop-up will welcome visitors every day from **10:00 AM to 7:00 PM**, blending the realms of **sport, fashion, art, music,** and **wellness**, all while capturing the essence of Parisian elegance combined with West Coast creativity.

The PSG House promises to be a **dynamic cultural hub**, letting fans and guests step into the enchanting universe of Paris Saint-Germain through **exclusive collaborations, interactive experiences,** and **community programming**. The lineup includes a variety of events designed to engage creatives and fans alike, featuring workshops, wellness sessions, **DJ sets**, comedy nights, and thrilling watch parties.

**What to Expect at PSG House**

**Interactive Spaces**

  • 🖼️ **Augmented Reality Photo Booth** with PSG players for unforgettable memories.
  • 🏆 **Trophy Gallery** showcasing the club’s rich history and accomplishments.
  • 👶 **Kids Zone** filled with games and engaging activities for the little ones.
  • ⚽ **Rooftop Soccer Pitch**, hosting fan club events and friendly matches.
  • 🌿 **Wellness Lounge** with curated food trucks and live music, perfect for relaxation.
  • 🎙️ **Content Studio:** Daily shows and podcasts live from the venue, including segments like **“Good Morning & Bonsoir”** and **“Wassup America.”**
  • 👕 **Retail & Capsule Drops:** Exclusive merchandise, including the new **2025–26 Home jersey** and unique PSG fashion collaborations available only at PSG House.

**Evening Entertainment: Comedy Nights**

  • 🌟 **June 18:** Featuring humor from Alexis Guerreros (The Cooligans Podcast), JF Harris (Comedy Central), Steve Furey (Dating No Filter), and Jamel Johnson.
  • 🎭 **June 22:** Enjoy performances by Armando Anto, Ethan Edenburg, Melissa Villaseñor (SNL), and Jordan Thewlis.
  • ✂️ **Workshops:** Engage in sessions focusing on fashion, cinema (in collaboration with **Miramax**), innovation, and community initiatives.

**Live Broadcast: Support PSG with Match Watch Parties**

  • 📅 **June 15:** Paris Saint-Germain vs. Atletico Madrid – Catch the action live!
  • 📅 **June 19:** Watch Paris Saint-Germain take on Botafogo.
  • 📅 **June 23:** Cheer for Paris Saint-Germain against the Seattle Sounders.

**Notable Collaborations to Look Out For**

  • 👗 **PSG x Savoir Faire:** Experience bespoke fashion workshops that allow customization of shoes and accessories.
  • 🎤 **PSG x The Weeknd:** A daring jersey campaign linked to the artist’s concert, with opportunities to win exclusive tickets through exciting in-house activations!
  • 🎨 **PSG x Steven Harrington:** Witness a vibrant art-meets-football collaboration exclusive to Los Angeles.
  • 🧢 Collaborations with **New Era, Alchemist, **&** Pamela e-Bike** showcase streetwear and sustainable fashion rooted in urban identity and PSG’s cultural narrative.

**Exciting Activations from Club Partners**

  • 📸 **Qatar Airways:** Get souvenir photos with your favorite PSG stars.
  • ☕ **Visit Rwanda x BigFace:** Indulge in a cozy coffee-tasting corner.
  • ⚽ **Visit Qatar:** Try your skills on a lively 3-a-side soccer pitch.
  • 🌟 **Aspetar:** Discover wellness tips inspired by elite sports recovery.
  • 🎮 **EA SPORTS:** Join in gaming fun with EA FC 25 tournaments.
  • 📺 **Hisense:** Experience cutting-edge displays in PSG House.
  • 🧢 **MatchWornShirt:** Take home one-of-a-kind jerseys and signed memorabilia.

From the **City of Lights** to the vibrant streets of Los Angeles, the **PSG House** epitomizes the club’s commitment to **cultivating a global lifestyle brand** that transcends sport. Emphasizing a fusion of **fashion, culture, and community**, this pop-up promises to be a remarkable expression of **“The Club of the New Generation.”** Don’t miss your chance to be part of this groundbreaking event!

**Event Details**

**PSG HOUSE LOS ANGELES**

📍 **Location:** Melrose Avenue, Los Angeles

🗓️ **Date:** June 14 – 23, 2025

⏰ **Open Daily:** 10:00 AM – 7:00 PM

👉 **Full schedule and registration for select workshops:** [en.psg.fr/usa](http://en.psg.fr/usa)

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