PureBites Enhances Team to Elevate Pet Treats Marketing Strategy
Exciting Growth at Pure Treats Inc.
Pure Treats Inc., the innovative force behind the beloved PureBites line of pet treats, toppers, and food, is making waves by expanding its sales and marketing team. This dynamic move includes the addition of talented professionals: Melissa Ortins, Teija Rom-Colthoff, and Katelynn Daigle. Their expertise is expected to take the brand to new heights!
New Faces, New Energy
Meet the New Team Members
Melissa Ortins steps into the role of territory sales representative for eastern Canada and the U.S. With her extensive background in sales, Melissa will play a crucial role in fostering relationships with retailers and getting PureBites products in front of more pet parents.
- Teija Rom-Colthoff takes on the vital position of account manager focusing on major retail partnerships. Teija’s strategic mindset is set to enhance collaboration with key retailers, ensuring that PureBites remains a staple in pet aisles across the continent.
“We’re excited to welcome Melissa and Teija to the Pure Treats family,” said Terri Lowe, Vice President of Sales. “Their passion and expertise will help us deepen relationships with retail partners, connect with even more pet parents, and ensure that more pets enjoy the pure, high-quality products they deserve. We’re confident they’ll make an immediate impact.”
- Joining the marketing squad is Katelynn Daigle, now positioned as the marketing coordinator. Katelynn’s mission is to support the sales team while communicating the brand’s commitment to using simple, high-quality ingredients.
"Katelynn brings new ideas and energy to the team to help convey PureBites’ message of being obsessively focused on quality to pet parents across North America,” said Stuart Menten, Director of Marketing.
Strategic Acquisitions: Elevating Quality and Capacity
Looking ahead, Pure Treats is on an impressive growth trajectory. In October 2024, the company expanded its portfolio by acquiring Bar W Foods and Eighteen Below and their human-grade meat processing and freeze-drying facility located in Fort Worth, Texas. This strategic acquisition will enhance their production capabilities and further elevate the quality of their products.
Committed to Pure Ingredients
Pure Treats: A Closer Look
Pure Treats Inc. specializes in developing all-natural dog and cat treats, food, and toppers under the highly regarded brands PureBites and PureSnacks. Founded in 2005 and based near Montreal, Canada, the company prides itself on adhering to simple, high-quality ingredient standards.
Products from Pure Treats are readily accessible online and in various pet stores across North America, making it easier for pet owners to choose only the best for their furry companions.
Conclusion: A Promising Future Awaits
With these new additions to the team and strategic growth plans in place, Pure Treats Inc. is poised for remarkable success. As they continue to connect with pet parents and enhance their partnerships with retailers, the future looks bright for both the company and, most importantly, our four-legged friends.
For more insights on pet nutrition and industry updates, check out our sources on Pet Food Industry.
By fostering talent and making strategic moves, PureBites is not just enhancing its presence in the pet treat market; it’s ensuring that more pets enjoy the pure, nourishing products they deserve!
