Quality Media Acquires Juniper to Transform Pet-Focused Content Marketing
H2: A Strategic Move in Pet-Focused Content Marketing
LOS ANGELES, June 30, 2025 — In a significant development in the digital marketing landscape, Quality Media, a premier performance publishing and content marketing agency, has successfully acquired Juniper. This dynamic platform, which has quickly become a favorite among modern pet parents, promises to revolutionize the pet-focused content and performance marketing arena. By marrying Quality Media’s robust expertise in conversion-oriented content with Juniper’s well-engaged audience, this acquisition marks a new chapter in the agency’s ambitious portfolio expansion, which includes standout properties like The Quality Edit.
H3: Quality Media: A Leader in Performance Marketing
Founded by visionaries Lauren Kleinman, Lee Joselowitz, and Scott Silver, Quality Media has established itself as a vital partner for high-growth brands across various sectors, including wellness, beauty, parenting, and lifestyle. With a keen focus on data-driven strategies and premium storytelling, Quality Media has been instrumental in helping consumer brands scale effectively through curated content that significantly outperforms traditional marketing methods.
H4: Juniper’s Rise as the Go-To Resource for Pet Parents
Launched in 2022 by Allison Esposito Medina, Juniper has swiftly built a reputation as a values-centric platform dedicated to empowering pet parents. With an arsenal of practical training tips, product reviews, community storytelling, and an up-and-coming podcast, Juniper has solidified its position as a trusted authority for pet-related content. Brands within the industry are increasingly recognizing Juniper as a reliable partner for creating impactful campaigns infused with authenticity and engagement.
H3: The Vision Behind the Acquisition
"As pet ownership continues to rise, consumers are turning to niche communities for reliable advice. Juniper stands out as a modern voice for the next wave of pet parenthood," remarked Lauren Kleinman, Co-Founder of Quality Media and The Quality Edit. "Allison’s impressive background in building community-centric platforms made Juniper a natural ally for our growth strategy. Early integration efforts have already yielded higher click-through rates and better client performance across a variety of campaigns—exciting momentum we look forward to expanding."
Allison Esposito Medina echoed this enthusiasm, stating, "Our mission at Juniper has always been to provide pet parents with thoughtful, actionable content. Joining Quality Media positions us to amplify our storytelling capabilities and deliver unparalleled value to both our audiences and partner brands. I’m excited to continue cultivating this incredible platform with such a talented team."
H3: What’s Next for Juniper and Quality Media
In the coming months, Juniper plans to broaden its editorial calendar, amplify brand partnerships, and diversify its content formats. This strategic growth will further cement its status as a community-centric and performance-driven leader in the pet category. It’s a thrilling time for Juniper as it leans into this new chapter, fueled by the unmatched resources and expertise of Quality Media.
H2: About Quality Media
Quality Media is redefining performance marketing by integrating paid media, editorial content, and creative strategies into a unified performance engine. This innovative approach enables Quality Media to deliver full-funnel growth across multiple platforms, including Meta, TikTok, and Google. The agency’s proprietary Performance Publishing model has made significant strides in partnering with leading brands like Ritual, HelloFresh, Ghia, The Bouqs, and KORA Organics, driving streamlined strategies and focused execution.
For more insights on Quality Media and its exciting projects, check out their official website.
As the pet industry continues to evolve, the collaboration between Quality Media and Juniper is set to create waves of innovation, engagement, and growth—watch this space for what’s to come!
