Ram Brand Unveils the Bold ‘Never Stop Being American’ Marketing Campaign
AUBURN HILLS, Mich. – The Ram brand is making waves this summer with its exciting new marketing campaign, "Never Stop Being American," which is lighting up screens and social media. This campaign celebrates the essence of American culture and showcases the rugged spirit of its people with a powerful new tagline: "Nothing Stops Ram."
A Celebration of America
Kickoff Details
Launching on Flag Day, this dynamic campaign features a captivating 60-second spot set to a unique rendition of "The Star-Spangled Banner" by renowned guitarist Kenny Wayne Shepherd. With narration from UFC president Dana White, the ad delivers a vibrant mix of elements—from patriotic fireworks and the return of the HEMI® V-8 engine to NASCAR moments, tattooed grandmothers, rodeos, and much more.
Visuals That Dazzle
The high-octane video captures the American spirit with epic visuals: fireworks, burnouts, the iconic Goodyear Blimp, and even fighter jets trailing colorful smoke. With its kaleidoscope of American life and culture, it’s designed to resonate deeply with a diverse audience.
“Ram’s new campaign, ‘Never Stop Being American,’ is an ode to our heritage, our people, and the traditions that bind us," said Olivier Francois, Global Chief Marketing Officer of Stellantis. “With this launch, we set the stage for an unforgettable year ahead.”
Ram’s Historic Returns
Exciting Developments
This campaign rides the wave of major announcements — the legendary HEMI® V-8 is back in action, and Ram is making a triumphant return to NASCAR. During a recent NASCAR event at the Michigan International Speedway, Tim Kuniskis, Global CEO of Ram, emphasized the brand’s commitment to listening to its customers and providing what they demand — including the HEMI® V-8.
“Nothing stops Americans, and nothing stops Ram," stated Kuniskis. “We answered the call for the return of an iconic American powertrain.”
A Big Role in America250
As part of the ongoing America250 celebrations leading up to the nation’s 250th anniversary, Ram has secured its position as the exclusive truck sponsor. This partnership highlights Ram’s commitment to celebrating American history and culture throughout this significant year.
A Brand Positioned for Success
Innovative Offerings
In addition to the new marketing campaign, Ram continues to enhance its fleet. The Ram 1500, 2500, and 3500 Heavy Duty models for 2025 showcase notable innovations, including off-road performance features and powertrain upgrades designed to elevate the driving experience.
- Segment-First Innovations: Including a monstrous 1,000 lb-ft of torque with the Cummins Turbo Diesel.
- Luxury: The Ram 1500 Tungsten offers a plush interior with 24-way massage seats and cutting-edge suspension for a smooth ride.
- Best Off-Road Performance: The Ram 1500 RHO provides unmatched off-road capability per dollar spent.
- Commercial Leadership: The new 2025 Chassis Cab line features enhancements focused on customer needs.
Competing at the Top
Ram’s dedication to delivering top-tier products has solidified its competitive edge in the truck market. The brand’s focus on quality, performance, and customer feedback keeps it ahead of the curve.
Engage with Ram
For more details on the "Never Stop Being American" campaign and to stay updated on future developments, visit the official Ram Trucks website.
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Join the conversation and let us know how you embody the spirit of "Never Stop Being American." As Ram drives into this exciting new chapter, one thing is clear: Nothing Stops Ram.
For more insights and updates, don’t forget to check out Stellantis for the latest news and innovations.
