Real Salt Lake Partners with Athletic Brewing: A Game-Changing Collaboration
SANDY, Utah (Month Day, 2025) – Excitement fills the air as Major League Soccer’s Real Salt Lake officially announces its collaboration with Athletic Brewing Company. In a groundbreaking agreement, Athletic Brewing becomes the exclusive non-alcoholic beer partner of Real Salt Lake and America First Field.
Why This Partnership is a Win-Win for Fans
“We’re thrilled to become the Official Exclusive Non-Alcoholic Beer Sponsor of Real Salt Lake,” stated Andrew Katz, Chief Marketing Officer at Athletic Brewing Company. “RSL supporters bring incredible energy to every match, and Athletic is proud to be a part of that atmosphere — from kickoff to the final whistle.” This partnership promises to elevate the game day experience for fans, bringing non-alcoholic options to the forefront.
A Taste of Victory: Enjoy Athletic Brewing at America First Field
Athletic Brewing’s award-winning brews will be readily available to fans attending events at America First Field. These beverages can be purchased at concession stands and premium areas, ensuring everyone can join in on the fun. Additionally, fans can look forward to sampling Athletic Brewing’s delightful offerings at select Real Salt Lake games throughout the summer months.
Enhancing the Game Day Experience
“We are excited to offer Athletic Brewing Company’s products to our fans,” expressed John Kimball, President of Real Salt Lake. “We take pride in providing a diverse array of food and beverages, and adding premium non-alcoholic beer options is a fantastic enhancement for our game day atmosphere.”
Get to Know Athletic Brewing Company
Founded in 2018, Athletic Brewing Company has quickly become America’s largest dedicated non-alcoholic brewer. The brand is redefining adult beverage options by creating innovative non-alcoholic brews suitable for any occasion. Athletic is not just a leader in quality but also in social responsibility, donating up to $2 million annually to protect and restore outdoor spaces worldwide through their Two For The Trails program.
An Award-Winning Legacy
Recognized as the number one non-alcoholic beer brand in America 1 and ranked among the top 20 U.S. brewing companies 2, Athletic Brewing’s premium offerings are available in over 75,000 retail locations across the nation. For more about their mission and products, visit www.athleticbrewing.com.
The Real Salt Lake Legacy
Founded in 2004, Real Salt Lake has become a cornerstone of American soccer. Acquired by global sports entrepreneur David Blitzer in January 2022, the club aims to continue its successful trajectory in Major League Soccer.
Success on the Field and in the Community
With 14 postseason appearances in the last 17 years, RSL has consistently proven its prowess on the field. The club’s victory in the 2009 MLS Cup remains a pivotal moment in Utah’s professional sports history.
A Commitment to Local Communities
In addition to its competitive success, RSL is dedicated to community engagement through the RSL Community Foundation. Established in 2016, this initiative utilizes the club’s popularity to promote health and wellness among local youth.
Looking Ahead: Exciting Times for RSL
With the return of Utah Royals FC to the National Women’s Soccer League and the continued success of Real Monarchs in the MLS NEXT Pro, RSL is expanding its impact on soccer in Utah. The club also invests heavily in its training facilities, providing state-of-the-art resources for aspiring athletes.
Partnerships that Matter
As RSL partners with organizations like Athletic Brewing, the focus remains on enhancing the fan experience while championing community values. With such exciting developments on the horizon, both RSL and Athletic Brewing are set to make significant waves in the world of sports and beyond.
Stay Connected
For the latest updates, follow Athletic Brewing on their social media platforms: Facebook, Instagram, LinkedIn, TikTok, X, and YouTube. To learn more about Real Salt Lake, visit their official website.
1 NielsenIQ, Total US xAOC + Liquor Open State + Conv, CYTD Wks ending 04/19/25.
