How Realtor.com Is Building Trust and Gaining Ground in Real Estate Search
In the fiercely competitive world of real estate search engines, Realtor.com is emerging as a formidable player. With a focus on trust, engagement, and innovation, the platform is not only closing the gap with Zillow, but is also outpacing rivals like Redfin and Homes.com in key metrics such as visits, engagement, and search visibility.
Realtor.com by the Numbers
Key Performance Metrics
239 million site visits in March (29% market share)
- Closed the gap with Zillow by over a quarter in the past six months.
- 3.7x more traffic than Homes.com and 2.7x that of Redfin.
4.5 visits per visitor (category-leading engagement)
- 23.4% SEO share and rising
- The gap with Zillow has shrunk by a quarter since December, achieving a 10x SEO advantage over Homes.com.
According to Comscore, a respected source for online audience metrics, Realtor.com recorded 239 million visits in March 2025, capturing a significant 29% market share. Notably, the platform has narrowed the competitive gap with Zillow by 9 percentage points (27%) between October 2024 and March 2025 and boasts a 3.7x market advantage over Homes.com.
Leading in Engagement: Where It Truly Counts
Engagement is more than just attracting web traffic; it’s about keeping users on the platform. Realtor.com excels at this, boasting the highest number of visits per visitor among real estate portals at 4.5, according to Comscore. This level of engagement encourages users to stay, explore, and return, fostering trust that benefits both consumers and agents alike.
SEO Dominance: 10x Ahead of Homes.com
In the realm of organic search traffic, where high-intent buyers typically begin their home search journey, Realtor.com continues to see robust growth. As reported by SEMrush, the portal holds a 23.4% share of SEO traffic and has managed to close the competitive gap with Zillow by 10 percentage points in mere months. In December, Zillow led by 43 percentage points, but that gap has now narrowed to just 33 points.
While Zillow remains a significant competitor, Realtor.com maintains a 10x advantage in the search traffic share when compared to Homes.com, showcasing the effectiveness of its brand and SEO strategy.
Momentum Driving Our Growth
The remarkable growth of Realtor.com can be attributed to dedicated enhancements in site experience and product innovation. Recent key updates include:
- New affordability filters to refine home searches.
- Enhanced listing visuals with sharper, high-quality images.
- AI-powered recommendations for easier navigation to similar homes.
- Simplified tools for sellers to track property values and connect with agents.
Furthermore, Realtor.com is benefiting from a high-impact partnership with News Corp, boosting visibility on prominent platforms like the Wall Street Journal, New York Post, and more. This exposure reaches millions monthly, solidifying Realtor.com’s reputation and driving traffic.
Closing the Gap, Extending the Lead
As Realtor.com continues to close the gap on Zillow while extending its lead over competitors, it is clear that the platform is not only gaining ground but also establishing itself as a must-visit destination for home searching. The strategy is evidently working, and as the industry evolves, Realtor.com is positioned at the forefront to help more individuals find their way home.
With a commitment to innovation and customer engagement, the future looks promising for Realtor.com as it continues to build trust in the real estate search landscape.
