St Austell Brewery: Record Turnover and a Bold New Brand Identity
St Austell Brewery has made headlines, achieving a **record-breaking turnover of £231 million** for the year ending December 28, 2024. This family-owned powerhouse not only showcased robust financial performance but also unveiled its **first major rebrand in over 70 years**—a strategic move that encapsulates its commitment to growth and evolution in a changing marketplace.
The Financial Landscape: Strength in Adversity
Chairman **Gerard Barnes** expressed pride in the company’s strong performance, reporting an **8.7% growth in underlying EBITDA**. “Despite the challenges facing our sector, we’ve managed to achieve record turnover and convert this into increased EBITDA,” he noted.
Yet, the year was far from straightforward. “We faced fragile consumer confidence, high taxation, and the lowest visitor numbers to the South West in a decade, compounded by another disappointing summer,” Barnes explained. However, these financial milestones signal a remarkable resilience against the backdrop of ongoing challenges.
Sales Surge and Awards Galore
St Austell Brewery’s managed houses witnessed exceptional sales, outperforming the market to achieve **13% like-for-like growth**. This achievement was further recognized at the 2024 Publican Awards, where the company earned the title of **Best Accommodation Provider**. Adding to their accolades, they were honored as the **Best Brewing Pub Company** in 2025, with numerous pubs receiving the esteemed **Reputation 800 and 900 Awards** for outstanding guest experiences.
Investment Brewing Success
Investments in St Austell’s brewing capabilities have paid off, especially with the recent launch of **Proper Job 0.5%**, marking their strategic entry into the no and low alcohol category. Building on the acquisition of **Harbour Brewing Company** in 2022, their flagship beer, **Arctic Sky**, continues to soar, boasting an impressive **78% growth** year-on-year.
Introducing a New Era: Rebranding for the Future
Meet Kevin Georgel: The Visionary Leader
In a statement filled with optimism, CEO **Kevin Georgel** emphasized the financial triumphs of 2024, particularly given the industry’s turbulent waters. “The results reflect our team’s dedication, passion, and resilience,” he asserted, acknowledging the larger economic challenges.
Looking ahead, Georgel mentioned the looming pressures from the autumn Budget, necessitating a review of their operational structure. Yet, he reaffirmed their focus on **long-term strategy and sustainable growth**.
“Our recent rebrand is not just a cosmetic change,” Georgel elaborated. “It signifies our intentions to future-proof the brewery. It’s about clarifying our purpose, evolving our values, and aligning with our vision for a sustainable world.”
As they approach their **175th anniversary**, Georgel noted that the new brand identity reflects a blend of rich heritage and future-focused ambitions. “This isn’t merely a visual overhaul; it’s a holistic evolution designed to reinforce our market position and support the next phase of our growth trajectory,” he asserted, ensuring that **St Austell Brewery remains dedicated** to their people, guests, and the enriching experiences they deliver.
With promising financials, a bold new identity, and a rigorous commitment to investment across their operations, **St Austell Brewery stands poised for continued success**. This dynamic rebranding signifies not only a transformation visual but also a steadfast commitment to innovation and customer experience in the years to come.
For more insights, visit the official website of St Austell Brewery and stay updated on their latest offerings and initiatives.
