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Reserva creates a new brand, Simples, focusing on more accessible products and for different profiles

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Products from the brand’s first collection can now be found in stores in the main Brazilian capitals

Reserva presents its new brand, Simples, which comes with the proposal to deliver a variety of colors, sizes and basic pieces, 100% cotton, with an option from PP to 3G for unisex products. Initially, Reserva created the Camisa Simples, in 2021, a signature model for basic t-shirts that was successful and now becomes an independent brand of the AR&Co group.

The first collection includes t-shirts, pants, coats, hoodies, dresses, crop tops and shorts, all made with knitwear or sweatpants and based on comfortable modeling. The new brand’s items are now available in 20 stores in the states of Rio de Janeiro, São Paulo, Minas Gerais, Rio Grande do Sul, Distrito Federal and Bahia.

Simples offers products for all ages, genders and in different sizes, always with the proposal to practice fair prices in quality products. In addition, the brand is certified as one of the companies that adopt sustainable practices and balance purpose and profit.

Reserva creates a new brand, Simples, focusing on more accessible products and for different profiles

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