The Rise and Fall of Roxy Jacenko’s Clones: An Inside Look at the PR Queen’s Legacy
For someone known as ‘The Publicity-Seeking Missile,’ PR powerhouse Roxy Jacenko always understood that appearances matter. During her reign as Sydney’s go-to lifestyle, fashion, and beauty publicist, she carefully curated a team of staff whose style and looks mirrored her own glamorous persona.
The Clones Era: A Glimpse into Sweaty Betty PR
In her heyday, Roxy built a cult-like following of young, attractive women known as her “clones,” who worked at her renowned agency, Sweaty Betty PR, located in Paddington. Clad in sleek black dresses, this gaggle of lookalikes became a staple in tabloids, often seen together on red carpets and at exclusive events.
Among them were Montarna McDonald and Bernadette Fahey, who transitioned from Roxy’s shadow to become prominent figures in high society. But what happened to these clones when Sweaty Betty closed its doors in late 2022? The PR scene is whispering about friendships torn apart and rivals born, as recent insights reveal.
Behind the Scenes: The Clones’ Journeys Post-Roxy
PR insiders have unveiled a tapestry of stories about Roxy’s former protégés. Some chose to embrace their independence, while others experienced bitter feuds that left a mark on their relationships.
Irene Manyk: From Assistant to Entrepreneur
Irene Manyk began her journey as Roxy’s personal assistant in 2011. Just eight weeks in, her talent shone through, and she quickly ascended to a junior account manager role. Irene reminisced, "I watched everything Roxy did," showcasing her keen eye for the industry.
After ten years with Sweaty Betty, Irene departed to co-found Base Hair Extensions with Stephanie Romano in 2023. Although she is no longer under Roxy’s employ, the two maintain a friendly relationship on social media.
Grace Garrick: Navigating Controversy
Grace Garrick made headlines when she was labeled a "nanny" for Roxy’s children during a London holiday. Roxy vehemently denied this, stating Grace was merely part of their larger travel group. Nevertheless, over time, Grace’s career flourished, leading her to establish her own successful agency, MVMNT. However, it’s uncertain whether she and Roxy still share a close bond, as they no longer follow each other online.
The Rift: Roxy’s Former Allies Turn Rivals
From friendships disrupted by professional feud to stunning career turns, the narrative weaving through Roxy’s circle is as intricate as the latest gossip roundtable.
Rachel Gilbert: The Once-Close Confidante
Rachel Gilbert, once a bridesmaid for Roxy, sought new horizons by separating her business ties with Sweaty Betty PR in 2014. Rumors of a rift bubbled beneath the surface, eventually culminating when Rachel joined rival agency The Audience Agency, founded by Roxy’s former assistant, Montarna Pitt.
Holly Asser: The Chief Clone’s Fall
Holly Asser, once Roxy’s right-hand woman, ascended in PR under Roxy’s wing but later left amid unfounded whispers of a falling out. Today, Holly serves as head of public relations for Merivale, a position that solidifies her status in the industry. The strain of their past relationship was evident when Holly publicly acknowledged their non-communication, hinting at unresolved tension.
The Clones’ Transitions: From Roxy’s Agency to Independent Ventures
Many clones have reinvented themselves since their Sweaty Betty days, with stories that vary wildly.
Bernadette Fahey, known as the “Pilates Queen,” transitioned into a successful entrepreneur with her own studio, becoming a staple in Sydney’s social scene. Her wedding to Jordan Sukkar was attended by many elites, and the former mentor and protégé still support each other online.
Conversely, Gemma Oldfield experienced a tumultuous fallout with Roxy, leading to a public spat that included leaked emails. After leaving Sweaty Betty, Gemma launched her own firm, Inpress PR.
Conclusion: The Aftermath of Glamour
The tale of Roxy Jacenko’s clones is one of fierce ambition, rivalries, and the inevitable fallout that follows the spotlight. As former team members carve out their unique paths, the question arises: What does it mean to be an image in someone else’s story?
From Irene’s entrepreneurial pursuits to Montarna’s agency leadership, it’s clear the impact of Roxy’s reign will echo through the PR landscape for years to come. With so much at stake and so many lives intertwined, the saga continues to unfold, teasing more headlines and whispers around every corner.
Stay tuned for more gossip and updates from the world of PR and beyond!
