Samsung Australia Unveils Its Most Extensive OLED TV Line-Up Yet
An Impressive Expansion: Introducing the Samsung OLED S85F Series
In a move set to redefine the home entertainment landscape, Samsung Electronics has announced the launch of its most comprehensive range of OLED TVs in Australia. As the world’s leading TV brand for an impressive 19 consecutive years, Samsung is eager to elevate your viewing experience in 2025 with the all-new OLED S85F series, joining the esteemed S95F and S90F models. With screen sizes ranging from 42 to 83 inches, there’s an OLED for every room and every unique viewing preference.
By expanding its OLED offerings from seven models in 2024 to a staggering fourteen in 2025, Samsung continues to affirm its commitment to delivering the perfect screen for every Australian household. As Simon Howe, Director of Audio Visual at Samsung Australia explains, “We recognize that every Australian’s lifestyle is unique, so we’ve curated a diverse OLED range filled with sizes, models, and AI-powered features tailored to individual needs.” This initiative promises a cinematic immersion unlike any other, thanks to bright, AI-enhanced visuals and unparalleled sound performance.
Revolutionary Vision AI: A Game-Changer for Home Cinematics
The 2025 Samsung OLED lineup introduces the groundbreaking Vision AI, an advanced AI technology that elevates TV viewing to unprecedented heights. With powered models like the S95F and S90F utilizing state-of-the-art AI neural networks, this innovation intelligently adjusts picture and sound quality in real-time to deliver the crispest, most vibrant experience, tailored to your environment and content choice.
Equipped with premium features such as Auto HDR Remastering, Real Depth Enhancer, and Active Voice Amplifier Pro, these OLED screens autonomously optimize brightness and sound quality, ensuring audiences enjoy every detail without the hassle of manual adjustments. From live sports to cinematic blockbusters, the Vision AI technology guarantees a personal touch to your viewing preference, making every moment memorable.
A New Standard for Picture Quality: OLED S95F
The spotlight belongs to the 2025 Samsung OLED S95F, featuring a revolutionary glare-free coating that minimizes distractions from ambient light—a must-have for sunny Australian days. This model boasts a remarkable 30% increase in brightness compared to its predecessor, revealing stunning details that truly come alive, thanks to the Quantum HDR OLED Pro technology.
In terms of gaming, the S95F is equipped to impress with ultra-smooth motion capabilities, supporting up to 165Hz VRR for a seamless experience. Coupled with AI Auto Game Mode and Samsung’s Gaming Hub, this TV opens up a world of over 100 games ready to play without downloads or consoles required. Are you ready to take your gaming to the next level?
The New Performance-Driven OLED S85F: Value Meets Quality
Brand new for 2025, the Samsung OLED S85F offers Australians an impressive combination of outstanding performance and exceptional value. Sharing the same powerful AI processor as the flagship S95F, this model unlocks the full potential of 4K AI upscaling, all while introducing an expansive 83-inch screen size to its lineup.
All Samsung OLED TVs come with Pantone Validation, ensuring that every scene is as lifelike as possible. Not only designed for exceptional performance, the S85F integrates seamlessly with any home décor, showcasing a stunning 12.6mm thin profile that maximizes your screen-space for an immersive viewing experience.
Enhanced Audio Experience
Samsung doesn’t merely stop at stunning visuals. Its OLED TVs are engineered to create a full sensory experience, boasting rich, multidimensional audio quality. The inclusion of Q-Symphony technology enhances audio alignment with compatible Samsung soundbars, producing watertight sound. With AI Sound Optimization, your movies and shows will have enriched audio tailored to your room’s unique acoustics, ensuring that every whisper and explosion reverberates vividly.
Entertainment Beyond the Norm: Samsung’s One UI Tizen OS
Samsung’s One UI Tizen OS connects more than just your viewing experience; it transforms your entire home into a smart sanctuary. With options like Samsung SmartThings, managing connected devices has never been easier. Access over 100 live channels and on-demand content through Samsung TV Plus, and dive into the gaming realm with the comprehensive Gaming Hub—all backed by impressive security via Samsung Knox, offering peace of mind alongside entertainment.
Best of all, Samsung is dedicated to keeping your device updated with its new 7-year upgrade guarantee, ensuring longevity in value and experience.
Pre-Order Today
From today, the highly anticipated Samsung OLED 2025 range is available for pre-order at samsung.com/au, with models gradually rolling out in major retail stores across Australia.
Pricing Overview
Note: Pricing is at dealer discretion.
| SKU | SIZE | RRP ($AUD) |
|---|---|---|
| S95F | ||
| QA83S95FAEXXY | 83-inch | $11,499 |
| QA77S95FAWXXY | 77-inch | $9,281 |
| QA65S95FAWXXY | 65-inch | $5,800 |
| QA55S95FAWXXY | 55-inch | $4,640 |
| S90F | ||
| QA83S90FAEXXY | 83-inch | $9,199 |
| QA77S90FAEXXY | 77-inch | $6,899 |
| QA65S90FAEXXY | 65-inch | $4,944 |
| QA55S90FAWXXY | 55-inch | $3,794 |
| QA48S90FAEXXY | 48-inch | $2,874 |
| QA42S90FAEXXY | 42-inch | $2,529 |
| S85F | ||
| QA83S85FAEXXY | 83-inch | $8,049 |
| QA77S85FAEXXY | 77-inch | $5,749 |
| QA65S85FAEXXY | 65-inch | $3,794 |
| QA55S85FAEXXY | 55-inch – exclusive to Samsung Online Store | $2,874 |
With all these features, advancements, and sizes, it’s clear that Samsung is leading the charge in the world of home entertainment. Stay tuned as we follow further developments in leading technology from this iconic brand.
