Samsung Electronics America has unveiled an exciting expansion to its 2025 Art TV lineup, featuring the updated The Frame Pro in stunning sizes ranging from 65” to 85”, and a refreshed version of The Frame available in sizes between 43” and 65”. This impressive release accompanies an expansion of the acclaimed Samsung Art Store, giving art and entertainment aficionados more choices than ever to transform their TVs into stunning, personalized artworks.
Elevating the Art of Home Entertainment
“When we introduced The Frame, we pioneered the Art TV category by seamlessly blending technology with artistry, proving that a TV could enhance any living space,” stated Lydia Cho, Head of Product for Home Entertainment at Samsung Electronics America. “With the demand for The Frame as a primary TV at an all-time high, we’re delighted to present The Frame Pro, equipped with a Neo QLED display and remarkable picture enhancements, delivering both a striking visual experience and robust performance, all wrapped in a sleek, customizable design.”
Unmatched Personalization and Smart Features
Both The Frame Pro and The Frame are enhanced by Samsung Vision AI1, providing a viewing experience tailored to your preferences. This lineup incorporates AI-enhanced picture and sound capabilities, along with innovative features designed to heighten your engagement with diverse content.
Interactive Features that Transform Viewing
Engage with your shows like never before: discover real-time actor bios and content suggestions with “Click to Search”2, or enable “Live Translate”3 for instant closed caption translations during live broadcasts. For peace of mind, features like “Pet Care”4 and “Family Care”5 keep you updated about your loved ones, while “Home Insights”6 offers real-time notifications and a three-dimensional overview of all your smart devices.
Control your experience without a remote! Just don your Galaxy Watch and utilize “Universal Gestures”7 to adjust volume, pause shows, and navigate menus seamlessly.
Unified Smart Experience
All of your favorite applications and the newest Samsung Vision AI features are accessible through the updated One UI Tizen platform, designed to offer a clean, intuitive interface that aligns with many Samsung devices like smartphones, tablets, and Galaxy watches.
Long-term Value with OS Upgrades
With up to seven years8 of operating system upgrades, you can ensure your viewing experience remains fresh and relevant. Each family member can enjoy their own curated recommendations with separate profiles, maximizing entertainment personalization.
Discover The Frame Pro: The Pinnacle of Art Televisions
The Frame Pro combines state-of-the-art hardware with a beautifully slim, customizable design that ensures every piece of content looks superb—whether it’s a classic painting or the latest blockbuster.
Equipped with a Neo QLED 4K display, the Frame Pro boasts brighter colors, sharper contrasts, and deeper blacks. The NQ4 AI Gen3 Processor9 takes picture quality to the next level, elevating both your favorite artworks and shows.
Additionally, The Frame Pro is the first Art TV to feature wireless transmission for all your inputs, enhancing the aesthetic of your room. The innovative Wireless One Connect Box allows for easy setup, keeping trailing cables out of sight even up to 30 feet away.
The Frame Pro features ArtfulColor validation from Pantone®10, making it the only Art TV in the world to earn this validation, ensuring that colors appear rich, vivid, and true to their original design. Additionally, its Anti-Reflection Matte Display minimizes glare, and the Slim-Fit Wall Mount facilitates installation, giving it a flush appearance reminiscent of a gallery piece.
The Frame Pro, along with The Frame, stands as the **slimmest Art TVs** available today. Each unit is equipped with an innovative Motion + Brightness Sensor11 that not only saves energy by turning off the TV when the room is empty but optimizes brightness and color temperature in relation to the room’s lighting.
Experience Exceptional gaming and customizability
The Frame Pro’s dynamic refresh rate automatically adjusts during Art Mode, decreasing its refresh rate to conserve energy without compromising your display of artistic masterpieces. The TV has also upgraded its refresh rate capabilities to an impressive 144Hz12, ensuring fluid visuals that are ideal not just for gaming but for all content.
Moreover, customizable bezels allow you to express your unique style, offering a variety of colors and finishes to suit any decor.
Step-Up with The Frame: The World’s Leading Art TV
Joining The Frame Pro in the 2025 Art TV lineup is The Frame, which also has received remarkable upgrades, including an enhanced refresh rate of up to 144Hz15 and the dynamic NQ4 AI Gen3 Processor. This ensures a high-quality display that excels in gaming, movies, and art presentations.
The Frame also benefits from the One Connect Box, allowing for simple connection of all inputs through one cable, while retaining aesthetic-forward features akin to The Frame Pro.
ArtfulColor validation from Pantone, Anti-Reflection Matte Display, included Slim-Fit wall mount, variable refresh rates, and a Motion + Brightness Sensor make up a solid list of features for both models.
Plus, with customizable bezels available in a variety of styles such as Modern Brown, Modern Teak, and more, you can find the perfect design that reflects your unique taste.
Discover an Extensive Collection with the Samsung Art Store
The Samsung Art Store is your gateway to transform your TV into a stunning display of art, perfect for elevating your home decor. With over 3,000 pieces of art from over 1,000 artists, including exclusive collections from prestigious institutions like the Museum of Modern Art, you can personalize your TV with the style you desire.
Our digital library features everything, from timeless 19th-century masterpieces to contemporary works by artists such as Salvador Dali and Jean-Michel Basquiat. Plus, explore highlights from globally renowned partners including The Metropolitan Museum of Art and Musée d’Orsay.
This season, celebrate the essence of Spring with exquisite artworks from Will Cotton, alongside captivating floral arrangements and expanded selections from van Gogh.
Whatever your taste, the Art Store guarantees you’ll discover something that resonates with you. Additionally, the Art Store Streams feature allows you to sample a selection of art at no cost—30 curated pieces each month, alongside a variety of ambient art options, adding up to over 350 free artworks yearly.
For wider accessibility, the Art Store will soon be available on various models, allowing everyone to benefit from this unique artistic platform.
Innovation Beyond Viewing
Samsung continues to push boundaries, elevating access to entertainment through a variety of platforms. Engage in everything from films and shows to games and home workouts, now enhanced with a new karaoke feature available on the latest models.
Your smartphone can serve as a microphone, allowing you to sing along to over 100,000 licensed songs via the Stingray Karaoke app—and buyers of select models receive a complimentary six-month subscription to get the party started.
Use Samsung Daily+ for seamless access to fitness apps, health services, and more within a single interface to truly enhance your TV watching experience.
Streaming your favorite apps is effortless, with supportive platforms like Samsung TV Plus, offering hundreds of live channels and on-demand movies, or delve into the Samsung Gaming Hub, aggregating thousands of games without the need for a console.
By integrating with over 340 smart home brands via Samsung SmartThings, The Frame and The Frame Pro enable users to control their entire smart home ecosystem effortlessly.
Secure Enjoyment with Samsung Knox
Your data remains secure and private with Samsung Knox, providing robust protection so you can relax and enjoy every feature our TVs offer.
Liven up your living space with innovative designs that fit flawlessly into any environment, enriched by the exceptional visuals and sound that’s characteristic of Samsung Vision AI.
Join the ranks of owners benefiting from the #1 global TV brand for 19 years running.
For more information on The Frame Pro, The Frame, and other Samsung audio and TV products, visit www.samsung.com/us/.
