Samsung’s Art Store Expands to Neo QLED and QLED TVs in 2025: A Revolution in Home Art Experience
Samsung Australia is set to enchant art lovers across the nation in 2025 with the exciting extension of its renowned Samsung Art Store. Initially exclusive to The Frame lifestyle TV, this innovative service will now grace the new line-up of Neo QLED 8K & 4K and QLED 4K TVs, allowing Australians to transform their screens into a vibrant gallery of personal expression!
Connecting Art and Technology at Art Basel Hong Kong
As the curtain rises on the Art Basel Hong Kong Fair from March 28 to 30, it coincides beautifully with Samsung Electronics announcing its plans to bring art directly into homes across Australia. By partnering with Art Basel as the official display partner, Samsung underscores its commitment to delivering world-class art experiences right to your living room.
Image simulated for illustrative purposes. Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room” (2023) displayed on Neo QLED 8K by Samsung.
Unlocking a World of Art with the Samsung Art Store
Samsung’s Art Store, the largest art TV subscription service worldwide, will redefine how Australians engage with art. Almost 90% of the 2025 TV range will incorporate this feature, offering display sizes from 43 inches to an immersive 100 inches. Here’s what you can expect:
360 Free Artworks Annually: With the purchase of a 2025 Neo QLED or QLED TV, users gain access to a collection of over 360 complimentary artworks each year. This curated selection evolves every month, allowing users to customize their home décor to reflect seasonal themes, moods, and artistic movements.
- Expanded Access to Premium Art: Subscribers can unlock a staggering 3,000 licensed artworks from over 800 artists in partnership with galleries like MoMA, The Met, and the Louvre.
Celebrating Art Basel with Exclusive Collections
In collaboration with Art Basel, Samsung has curated a special collection featuring 17 select works by renowned artists for display at the Hong Kong fair. Some standout pieces include:
- Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room”
- Ticko Liu’s “Enduring as the Universe”
- Bae Yoon Hwan’s “Green Bear”
This collection not only celebrates creativity but also aims to bridge the gap between art and technology, making high-quality art more accessible than ever.
"I am thrilled that Samsung Art Store brings premier artworks from leading international galleries at Art Basel Hong Kong directly into people’s living rooms," said Bongjun Ko, Vice President of Samsung Electronics’ Visual Display Business.
Achieving Authenticity through Color Accuracy
Samsung is raising the bar with the 2025 Neo QLED and QLED line-up, promising the industry’s only Pantone-Validated Art TV experiences. This ensures that every piece of artwork is displayed with authentic color accuracy, enhancing the viewing experience to a new level.
Art Experiences Beyond the Screen
Samsung is also launching the ArtCube interactive lounge at Art Basel Hong Kong, showcasing how The Frame and Neo QLED 8K TVs elevate digital art experiences. This unique space, themed "Borderless, Dive into the Art," invites art enthusiasts to engage with exclusive collections from the Samsung Art Store.
In addition to this immersive experience, Samsung will host panel discussions featuring prominent voices in the contemporary art space, including Hayley Romer, Chief Growth Officer of Art Basel.
Join the Art Revolution
Samsung Australia has yet to announce the pricing and availability of its 2025 AI-powered Neo QLED 8K & 4K, QLED 4K, and Lifestyle TV line-up. Be among the first to receive updates by signing up for Samsung’s AV hand raiser at www.samsung.com/au/tvs/handraiser/.
Through the Samsung Art Store, the company continues to build and nurture the art community while empowering both emerging and established artists to explore limitless creative possibilities.
Discover More:
For further insights into the Samsung Art Store, visit Samsung Art Store for subscription details and a glimpse at the stunning collections awaiting you.
Explore the future of art within your home and let Samsung redefine your viewing experience by seamlessly merging technology with the world of creativity.
