Samsung Electronics Makes a Bold Statement at Art Basel Hong Kong
Unveiling the **ArtCube Lounge**: A Digital Art Paradise
Samsung Electronics, the **Official Art TV** partner at Art Basel, captivated visitors with a groundbreaking installation at **Art Basel Hong Kong**, held from March 28-30. Attendees who entered the vibrant **ArtCube lounge** experienced a transformative appreciation for art displayed on Samsung's cutting-edge 2025 Smart TV lineup, which includes **The Frame**, **MICRO LED**, and **Neo QLED 8K** models.
▲ Artist Marc Dennis stands inside the Samsung ArtCube, surrounded by his captivating artworks.
“Samsung continues to make digital art accessible to more people through our premium display lineup,” stated Hun Lee, Executive Vice President of Samsung Electronics’ Visual Display Business. “As the leader in Art TVs and the official visual display partner of Art Basel, we are committed to expanding the **Art Basel experience** to a broader audience with the **Samsung Art Store.**”
▲ Enthusiastic visitors at the Samsung ArtCube enjoyed mesmerizing presentations on MICRO LED.
A Showcase of Global Talent
This year, Art Basel Hong Kong gathered 240 galleries from 42 countries, highlighting more than half of the displayed artworks from **Asia and the Asia-Pacific**, underscoring the region’s **dynamic cultural landscape**.
At the fair, Samsung’s **ArtCube lounge** operated under the theme ‘Borderless: Dive into the Art,’ presenting a carefully curated selection of art collections in stunning **4K quality** available on the **Samsung Art Store**. Attendees could explore works by five acclaimed contemporary artists, including Kunyong Lee, Aerosyn-lex Mestrovic, Saya Woolfalk, Marc Dennis, and Jules de Balincourt.
▲ Artist Jules de Balincourt inside the Samsung ArtCube, amidst his striking artworks displayed through Samsung Art TVs.
Upon entering the ArtCube, visitors were treated to a spectacular display of digital art cascading across screens, crafting an endlessly immersive environment that revitalized appreciation for **digital artistry**.
▲ Conversations between Hayley Romer, CGO at Art Basel, and Daria Greene, Head of Content and Curation at Samsung.
Engaging Conversations on the Intersection of Art and Technology
Daria Greene, Head of Content and Curation at Samsung, led a series of enlightening panel discussions featuring influential figures from the contemporary art scene. Notable sessions included:
Bridging Worlds: How Technology is Transforming Art Appreciation & AccessibilityThis engaging discussion with Hayley Romer, Chief Growth Officer at Art Basel, explored how digital innovations redefine the creation, display, and appreciation of art—making it more immersive and accessible than ever. Romer remarked, “In partnership with Samsung, we are updating our artworks in the Samsung Art Store every quarter. It is exciting to explore the selected pieces from Art Basel and museums.”
Blending Old & New: A Fireside Chat with Marc DennisRenowned hyper-realistic painter Marc Dennis joined the conversation, revealing how he artfully fuses Old Master techniques with contemporary themes, creating art that resonates through time. Dennis commented, “Unlike traditional museums, Samsung Art TVs allow individuals to immerse themselves in artworks for as long as they desire, which is crucial for appreciating the intricate details in my work.”
▲ Hyper-realistic artist Marc Dennis discusses how the Samsung Neo QLED 8K enriches the viewing of his detailed artwork.
A Treasure Trove of Art Awaits
Samsung recently **launched** a new Art Store collection featuring **23 curated artworks** from renowned galleries participating in Art Basel Hong Kong, made available on March 17, 2025. Global subscribers to the Art Store can now enjoy access to over **3,000 pieces** from world-class museums and galleries, all showcased on Samsung TVs, including **The Frame**, **MICRO LED**, **Neo QLED**, and **QLED TVs**.
▲ Samsung ArtCube showcased stunning artworks from artist Aerosyn-lex Mestrovic.
For those eager to explore this captivating blend of technology and art, visit **www.samsung.com** for more information.
