Seattle Seahawks Score Big: International Marketing Rights in Australia & New Zealand!
RENTON, Wash. – Excitement is brewing in the world of sports as the Seattle Seahawks have officially been awarded international marketing rights in Australia and New Zealand under the NFL's Global Markets Program. This groundbreaking initiative is designed to enable NFL teams to cultivate their brands and deepen fan connections on a global scale.
Expanding Horizons: A Message from Leadership
"International growth continues to be a key priority for us as we look to expand our engagement with our 12s Everywhere and grow our brand abroad," expressed David Young, the Seahawks’ Chief Operating Officer. The decision to explore these new frontiers comes on the heels of successful marketing efforts already underway in Canada, as well as in Germany, Austria, and Switzerland. Australia and New Zealand are now primed to become hubs for Seahawks’ initiatives.
The NFL Takes Root Down Under
In a strategic move to broaden its footprint, the NFL announced a multi-year commitment to host regular-season games in Melbourne, Australia starting in 2026. This partnership holds special significance for the Seahawks, especially with the close connection they have through their All-Pro punter, Michael Dickson, who hails from Sydney, Australia. The team plans to unleash a series of innovative partnerships and fan engagement activities within the region, including Seahawks Flag Football activations.
Engaging New Fans with Local Flair
The Seahawks are well-equipped to foster engagement in these new markets through their acclaimed "12s Everywhere" fan engagement program. This strategy has effectively amplified their international presence, building a diverse and enthusiastic fan base. The team previously secured marketing rights in Canada in 2023 and announced coverage for Germany, Austria, and Switzerland (the DACH region) to start in 2024.
Forming Global Alliances
Within the past year, the Seahawks have actively developed international partnerships with notable organizations such as Infront, Condor Airlines, BDA Inc., and the European League of Football's Rhein Fire. Looking ahead to 2024, the team also introduced an international mascot, Bam, aimed directly at engaging fans outside of North America.
Stay Connected with Seahawks Down Under
Attention all Seahawks supporters! Don’t miss a beat as the team embarks on this exciting venture in Australia and New Zealand. You can follow their journey on social media at @SeahawksAUNZ on Instagram and @SeahawksAUNZ on Twitter/X, or explore updates and events on Seahawks.com.
The Legacy of the Seattle Seahawks
Since joining the NFL as an expansion team in 1976, the Seattle Seahawks have built a formidable legacy, highlighted by their Super Bowl XLVIII win, 11 division titles, and three conference championships. Headquartered at the Virginia Mason Athletic Center in Renton, Washington, and playing their games at Lumen Field in downtown Seattle, they consistently rank among the top 10 teams in multiple categories, including fan engagement, retail, and digital interaction.
Beyond football, the Seahawks are committed to community support, partnering with nearly 2,500 charities throughout the Pacific Northwest and beyond. Their initiatives encompass a wide range of important causes, from youth empowerment to social justice, illustrating the power of their platform not just on the field but in the communities they serve. Corporate partnerships with industry giants like Amazon Web Services (AWS), Coca-Cola, and T-Mobile further bolster their influence.
Conclusion: A Bright Future Ahead
The Seattle Seahawks are not just a football team; they embody a community spirit that resonates both locally and globally. With their sights set on Australia and New Zealand, the Seahawks are poised to engage new fans, expand their brand, and continue their legacy as a beloved franchise worldwide. The sky is the limit!
For more riveting updates and insights, don’t forget to follow the Seahawks online at seahawks.com or on their social media channels @seahawks.
