## Celebrating a Decade: Senior Lifestyle’s Transformative Partnership with the Alzheimer’s Association
### A Milestone Achievement
**As June brings warmth and awareness to Alzheimer’s & Brain Awareness Month**, Senior Lifestyle proudly celebrates **ten remarkable years** in partnership with the Alzheimer’s Association. This collaboration has not only fostered community spirit but has also fueled critical advancements in **memory care**, contributing to the lives of countless individuals affected by this challenging condition.
### Fundraising Success: Making an Impact
Since the inception of their partnership in **2015**, Senior Lifestyle communities across the nation have **raised over $600,000** through initiatives like **The Longest Day**. In 2024 alone, community contributions surpassed **$105,000**, underscoring a commitment that continues to flourish—this year, nearly **$70,000** has already been raised, with events ongoing throughout June. This fervent fundraising effort highlights the tenacity of supporters united in a cause that impacts us all.
### Embracing Innovative Care Solutions
At the heart of Senior Lifestyle’s mission is their vision to deliver **personalized, human-centered memory care**. Their award-winning program, **Embrace**, exemplifies this dedication by pioneering innovative approaches in memory care.
#### The Embrace Philosophy
Rooted in the understanding that **when memories fade, moments matter**, Embrace incorporates a **research-informed strategy** blending cognitive stimulation, emotional connection, and sensory therapies. **These engagement-focused methods help minimize reliance** on medication where possible, creating valuable opportunities for residents to reconnect with themselves, their loved ones, and the world around them.
**Brittany Coleman**, Divisional Director of Memory Care, asserts, “Embrace was created to bring a higher standard of memory care to every community we serve. It fosters personal connection, compassion, and addresses the individual needs of each resident and their family.”
### Comprehensive Support and Training
The Embrace initiative is fully integrated into all Senior Lifestyle memory care communities. With a dedicated workforce comprising over **150 Certified Dementia Practitioners (CDPs)**, all memory care directors are certified or undergoing certification. This robust support ensures a consistently high level of care delivered with empathy and expertise.
#### The Essence Experience
One of the standout programs within Embrace is **Essence**, a sensory-based initiative that combines aromatherapy with calming visuals, sounds, and touch to enhance comfort and alleviate distress. Honored with **Argentum’s 2017 Best of the Best Award**, Essence represents a forward-thinking approach to memory care.
To guide Essence’s implementation, Senior Lifestyle collaborates with **Dr. Jennifer Stelter**, Psy.D., a nationally recognized dementia care expert. Known as **The Oil Doctor**, Dr. Stelter trains care teams on the effective integration of essential oils, significantly improving quality of life for residents.
_”Intentional integration of essential oils into dementia care significantly enhances the quality of life – fostering greater independence, elevating mood, stimulating appetite, and improving sleep,”_ explains Dr. Stelter. Her insights showcase how **evidence-based practices** strengthen connections between caregivers and residents, creating a holistic, person-centered experience.
### Join the Movement: Longest Day Fundraising Events
Throughout June, Senior Lifestyle communities continue to host fundraising events for The Longest Day, uniting residents, families, and team members to raise awareness and support for those affected by Alzheimer’s disease.
### About Senior Lifestyle
Since **1985**, Senior Lifestyle has been a trusted leader in senior living services, managing **100 communities** nationwide. The organization offers a range of personalized living options, including independent living, assisted living, memory care, and continuing care. Senior Lifestyle is continuously recognized for its innovative programs and commitment to creating **Great Places to Work and Live.** To learn more, visit [SeniorLifestyle.com](https://www.seniorlifestyle.com).
In a world where Alzheimer’s impacts millions, **Senior Lifestyle’s partnership with the Alzheimer’s Association represents hope, innovation, and a brighter future** for those affected. Join the journey and support the cause through ongoing efforts to raise awareness and funds throughout this vital month.
