Renowned for his compelling **on-screen presence** and a voice that captures hearts, **Seo In Guk** (서인국) stands as a luminary in the South Korean entertainment landscape. Bursting onto the scene after clinching victory in **“Superstar K” in 2009**, his illustrious music career has seen him earn accolades like the **Gaon Chart K-Pop Award** for “Song of the Year” in 2013 and the **Best OST** award at the APAN Star Awards in 2012.
Aside from his musical accolades, Seo In Guk continues to garner **acting acclaim**, having received the **Best Artist Award (Actor)** in 2022 at the **Asia Artist Awards** and the **Excellence Award** in 2022 at the **MBC Drama Awards**. His nomination for a **Daesang** in 2016 for his performance in **”Shopping King Louie”** is a testament to his versatility and dedication to his craft. In a recent exclusive interview, we had the pleasure of discussing his upcoming **“Heart Cookie” fan meeting** slated to take place on **October 10, 2025**, at the **HGH Convention Centre** in Kuala Lumpur, along with his latest projects.
Sweet Inspirations Behind “Heart Cookie”
1. “Heart Cookie” is such a charming name for a fan meeting—what inspired the theme, and how did you conceptualize it?
“I truly wanted to incorporate the word **‘Heart’** this time around,” **Seo In Guk** shares, illuminating his thoughts on the name. In a nostalgic moment, he recalled, “My name is **Seo In-guk**, and there used to be a thing called **‘Cookie Café’** on **Daum**—not sure if it still exists! I mixed that idea with **‘heart’**, and that’s how we landed on ‘**Heart Cookie**.’ It felt sweet and warm, reflecting a theme that resonates perfectly with the fan meeting.”
Memories Revived: Duets and Collaborations
2. Your duet “Couple” with **Jung Eun-ji** has sparked nostalgia for ‘**Reply 1997**’ fans. What was it like reuniting musically after **13 years**?
“Reuniting felt like catching up with an old friend,” he recalls with a smile. “Working together again was heartwarming—recording was a blast, and our performances on music shows, as well as on her YouTube channel, felt like a sweet reunion, stirring up cherished memories.”
Navigating Love and Kindness
3. You’re set to star in Netflix’s new dating show, **“Better Late Than Single.”** What qualities do you seek in a partner?
“I gravitate towards **kind people**,” Seo In Guk reflects wisely. “I naturally avoid rudeness; it’s instinctive. Kindness should emerge without pretense. If someone disrespects me, I won’t feel an obligation to reciprocate; however, if they’re kind, I strive to match that energy.”
The Balancing Act of Artistry
4. With significant success in both music and acting, how do you balance these two passions, and does one feel more fulfilling than the other?
“Music has always felt more **personal** to me. It frequently brings a unique kind of stress, unlike acting, which also has its pressures but is more joyful,” he explains. Recently, however, he’s found a renewed **joy** in music, suggesting, “It’s less about balance for me, and more about seizing opportunities as they arise.”
Teasing Fans for the Upcoming Event
5. The fan meeting promises heartfelt moments and surprise segments. Can you share a small teaser for fans in **KL**?
“There’s so much I’m eager to offer my fans! I’ve prepared some **exclusive merchandise** for the event. Keep an eye out for it!”
For more details about **Seo In Guk’s** upcoming fan meeting, make sure to check LOL Asia’s official website for participating information.
With his charismatic presence and heartfelt passion, **Seo In Guk** continues to enchant fans across the globe, making every meeting a memorable and delightful experience.
Alyssa Gabrielle contributed to this article.
