Shirofune Strikes Gold at the 2025 ANA Marketing Technology Awards
EL SEGUNDO, Calif., March 31, 2025 – In a stunning showcase of innovation and efficiency, Shirofune has clinched the coveted Gold Award at the esteemed 2025 ANA Marketing Technology Innovator of the Year Awards. This recognition was awarded to the company’s pioneering Founder and CEO, Mitsunaga Kikuchi, in the Marketing Solutions Provider category, further solidifying Shirofune's prominence as a transformative force in the digital advertising arena.
Kikuchi expressed his gratitude for this esteemed accolade, affirming, “We’re honored to receive this recognition from ANA as it validates our mission to redefine digital advertising. It's not just about automation; it's about empowering advertisers to execute smarter, more efficient campaigns. By simplifying the complexities of campaign management, we enable marketers to shift their focus from manual operations to strategy and innovation.”
The Power of Automation: Shirofune's Groundbreaking Approach
Under Kikuchi’s visionary leadership, Shirofune is revolutionizing the digital advertising landscape by merging advanced technology with valuable insights to achieve measurable results. The platform’s unique combination of automation and human-centric design tackles the critical challenges faced by marketers and agencies globally, resulting in enhanced efficiency, scalability, and performance.
Impressive Client Outcomes
Shirofune’s innovative platform has consistently driven extraordinary results for its clients. Here are some of the remarkable transformations achieved:
Yamazen Corporation: A striking 30% increase in ad-driven sales alongside an 18% improvement in Return on Ad Spend (ROAS) within just two months.
Dentsu: Experienced a remarkable 45% reduction in bid and budget management tasks and a staggering 62% decrease in client reporting workloads, unlocking operational efficiency.
Direct Agents: Elimination of up to 47% of ad management time by utilizing Shirofune’s automated bidding and budget pacing, enabling teams to concentrate on impactful strategic initiatives. This led to a 75% increase in Marketing Qualified Leads (MQLs) for a B2B client with only a 14% rise in ad spend.
Peter Minnium, Shirofune’s Head of Growth, accepting the award at the 2025 ANA AI and Technology for Marketers Conference in Austin, Texas, on March 26, 2025.
Continuous Innovation: Shirofune’s Latest Advancements
Shirofune has made significant strides to adapt to the evolving needs of modern advertisers. Recent platform enhancements include:
1. Google DV360 Integration
Advertisers can now proficiently manage programmatic campaigns alongside search and social elements within Shirofune’s AI-powered platform. This integration ensures seamless cross-channel ad management with automated bid adjustments and performance tracking.
2. LinkedIn Ads Management
Seamless management of LinkedIn campaigns alongside major digital advertising platforms, enhancing the omnichannel marketing experience.
3. BigCommerce Integration
Optimizing campaigns based on customer lifetime value (LTV) to ensure effective ad spending and maximize long-term profitability.
4. Advanced Insights for Microsoft and Amazon Ads
AI-powered enhancements that refine keyword and bidding strategies, making campaigns more efficient and cost-effective.
5. Shopify-Google Analytics 4 Integration
Delivering in-depth insights into customer lifetime value and cost per order, vital for shaping impactful campaign strategies.
A Commitment to Thought Leadership
Beyond technology, Shirofune’s dedication to advancing marketing technology is evident through its engagement in notable industry events like eTail, IAB Summits, and CommerceNext. The company is also an official member of the three major advertising industry organizations—4As, the ANA, and the IAB—underscoring its influential role as a thought leader in digital advertising automation.
For more insights on how Shirofune continues to revolutionize advertising technology, visit Shirofune.us.
About Shirofune
Founded in 2014, Shirofune is an innovative automated advertising management tool designed to enhance efficiency and boost productivity across major digital advertising platforms. With over 10,000 accounts automated, the Shirofune platform empowers clients to navigate the complexities of digital advertising through a single, user-friendly interface. Notably, it retains the distinction of being the only Yahoo! Ads API-certified partner tool in Japan.
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For more visuals of Shirofune’s recent achievements, click here.
