Shondaland Elevates Three Executives to Drive Global Marketing Strategy
As Shondaland marks two thrilling decades of storytelling excellence, the entertainment powerhouse is doubling down on its marketing and digital strategies by promoting three key executives: Alyssa Schimel, Catherine Yan Lustro, and Seth Plattner. This strategic move aims to bolster Shondaland’s presence across communications, consumer products, and digital media.
A New Era: Strategic Promotions at Shondaland
In a compelling announcement, Shondaland co-presidents Sandie Bailey and Chris DiIorio stated, “These new and expanded roles reflect our continued growth as our audience becomes increasingly global.” They highlighted that Schimel, Yan Lustro, and Plattner have been pivotal in the success of their divisions, and the organization is excited to see them thrive in their new roles.
Alyssa Schimel: VP of Global Content Marketing
Alyssa Schimel, previously the Vice President of Marketing and Communications, will now serve as VP of Global Content Marketing, Communications, and Talent Strategy. In this newly created position, Schimel will oversee marketing and communications for all Shondaland content—including streaming, broadcast, audio, digital, and consumer products. Furthermore, she will lead the talent strategy for external talent and Shondaland executives, ensuring that the brand continues to resonate with audiences worldwide.
Catherine Yan Lustro: Senior Director of Global Merchandise Strategy
Catherine Yan Lustro steps into her role as Senior Director of Global Merchandise Strategy and Experiences, a position that underscores the importance of consumer engagement in today’s digital age. She will be responsible for developing and managing Shondaland’s expanding portfolio of IP-based consumer products. From product development to launch, Yan Lustro aims to collaborate closely with Shondaland’s partners, ensuring a seamless experience that captures the spirit of the brand.
Seth Plattner: Senior Director of Digital Engagement
With a focus on modernizing Shondaland’s digital footprint, Seth Plattner assumes the title of Senior Director of Digital Engagement and Content Strategy. In this capacity, Plattner will spearhead the growth of Shondaland’s digital division. His responsibilities will span all aspects of digital marketing, including managing social media initiatives, guiding a new A/V team for video and audio content, and enhancing the overall experience on the Shondaland website.
Looking Ahead: The Future of Shondaland
As Shondaland continues to innovate and expand its global reach, the promotions of Schimel, Yan Lustro, and Plattner signal the company’s commitment to excellence in marketing, digital engagement, and consumer experience. With their rich backgrounds and dedication to the craft, these leaders are well-positioned to navigate the exciting challenges ahead while ensuring that Shondaland remains a beacon of storytelling.
In this dynamic landscape, Shondaland is poised to not just adapt, but to thrive, capturing hearts and minds across the globe with its compelling narratives and engaging consumer experiences.
