Google Ads Update: What You Need to Know About Payment Profile Visibility
In a bid to enhance transparency and accountability, Google Ads is making a significant update to its Ads Transparency policy. This change, set to roll out this month, will affect how advertisers present their payment information in the My Ad Center. Here’s everything you should know.
Why This Update Matters
Starting May 2025, Google will display the payment profile name as the payer name for verified advertisers, particularly when that name differs from the verified advertiser name. This means that for some users, the way ads are presented may shift based on their payment profiles.
Key Dates and Changes:
- May 2025 – The payment profile name will publicly display for verified advertisers.
- June 2025 – Advertisers will gain the ability to edit the displayed payer name directly through the advertiser verification page under billing.
What You Can Expect
Enhanced Transparency
Google aims to provide users with clearer insights into who is funding the ads they see. If you’re an advertiser, this means your ads might now show a different name to the audience—one that may be more recognizable or relevant to the payment information provided. When users delve deeper into the ads, they might notice these variations based on different payment profiles.
Step-By-Step Guide to Updating Your Payment Profile
How to Navigate the Changes:
Verification: Ensure that your advertiser account is properly verified. For agency advertisers, it’s crucial to verify as an agency to avoid discrepancies in payer name display.
Editing Your Payer Name: Starting June 2025, navigate to the advertiser verification page under billing to amend your payer name as necessary. This change will take precedence over the default payment profile name.
- For Election Ads: If you’re an Election Ads verified advertiser, note that your payer name will continue under existing election verification policies. To make changes, a new election advertising verification may be required.
Keep in Mind
Failure to verify correctly can result in your payment information being displayed inaccurately. If your agency is mistakenly verified as a direct advertiser, make sure to reset and re-verify before the May deadline.
Join the Conversation
For further insight and to engage with other advertisers, check out the ongoing discussion on X (formerly Twitter).
Conclusion
With these pivotal updates to the Google Ads Transparency policy, advertisers are encouraged to stay ahead of changes that could affect their visibility and branding. Take the necessary steps to ensure your ads reflect your identity accurately, paving the way for greater trust and engagement with your audience.
Further Reading
For more details, refer to the full announcement here.
Stay informed, and adapt your strategy accordingly to harness the full potential of Google Ads!
