A Flavorful Collaboration: T-Pain and Jack in the Box
June 10, 2025
11:30 AM
2 min read
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When the gaming world collides with culinary creativity, you get a sensational mix like no other! Enter T-Pain, the autotune aficionado and committed gamer, who has teamed up with Jack in the Box to unleash the **Munchie Meal**—the perfect solution to quell those late-night gaming cravings.
TBWA\Chiat\Day L.A. Delivers Engaging Campaign
In a vibrant series of advertisements crafted by TBWA\Chiat\Day L.A., we see the unforgettable presence of Jack Box popping up whenever T-Pain mentions the word “munch.” Whether he’s locked in an intense gaming session, strutting down the red carpet, or laying down tracks in the studio, Jack is there to support him—except, of course, when T-Pain decides to take a shower. “I’m not coming in there,” Jack quips humorously.
A Message from Jack in the Box
“T-Pain is a multi-hyphenate force and creative powerhouse—just like Jack,” states Ryan Ostrom, Chief Customer and Digital Officer at Jack in the Box. “We both thrive on variety. From music to gaming to food, T-Pain brings something different to every experience. This Munchie Meal brings it all together for fans who crave more after dark.”
Epic Gaming Showdown: The Jack Zone Wars
The campaign heats up with a thrilling second ad featuring an intense head-to-head gaming battle between T-Pain and Jack. Mark your calendars for June 26 at 6 PM PST—this is when the **Jack Zone Wars** livestream kicks off in **Fortnite**! Fans can join T-Pain and his team, known as Team Pain, composed of three talented gaming streamers during the exciting Twitch livestream.
Join the Battle and Win!
Prepare for a heart-pounding “Last Man Standing Match Up”! Fans who successfully defeat T-Pain in this electrifying showdown will snag a **free Munchie Meal**. The livestream promises an intimate atmosphere as it unfolds at T-Pain’s home in Atlanta, with Jack making a special appearance on-site.
For more insights into this dynamic collaboration or to catch up on the latest trends in advertising, explore our resources on [Muse by Clio](https://musebyclios.com/) or follow T-Pain’s journey on [Twitter](https://twitter.com/t-pain).
Amy Corr is the senior editor at Muse by Clio.
Don’t miss the chance to experience this unique fusion of music, gaming, and food. The collaboration between T-Pain and Jack in the Box is not just about advertising—it’s about bringing together fans in a way that’s never been done before.
