Social Media Fuels Online Gambling Growth

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Technology has revolutionized our world, integrating connectivity and innovation into everyday life. Yet, this digital transformation is not without its shadows—especially in economically vulnerable nations. A pressing issue is the alarming rise of unregulated gambling sites online, with countries like Bangladesh facing the brunt of this storm.

The Gambler’s Dilemma: A Nation at Risk

As of 2023, the Bangladeshi government took steps to combat this issue, aggressively blocking international gambling sites such as 1xBet, Bet365, and Mostbet. However, political instability following significant protests in late 2024 has paved the way for a slew of new, localized gambling platforms that, while focused on local demographics, boast a global outreach. These hyper-local sites often leverage platforms like Facebook to engage potential users with culturally relevant content and enticing offers.

A Grey Area: The Rise of Local Gambling Sites

Unlike their international competitors, these localized sites operate in regulatory blind spots. They utilize digital marketing strategies to conceal their true nature. For instance, ads for platforms like BK33 and TK999 often masquerade as “investment opportunities” or “skill-based games,” making them enticing for unsuspecting users.

Exploiting Vulnerabilities

What’s particularly concerning is how these websites employ cutting-edge technologies to foster a false sense of trust. From AI-generated deepfakes featuring beloved celebrities to voiceovers that imitate respected public figures, these tactics create an illusion of legitimacy that’s hard to resist. Tragically, many young individuals from low-income families are drafted as operators, further normalizing gambling among their peers. This exploitation preys upon the socioeconomic despair lingering in communities affected by inflation and unemployment.

Targeting Youth: The New Normal?

The primary demographic affected is the youth aged 18–30, who make up over 60% of Bangladesh’s population. For many, gambling introduces a vicious cycle where losses spark an even deeper commitment to wagering in an effort to recoup funds, leading to compounded debts and increasing mental health issues. The fallout is undeniable—families fracture over financial disputes, and students dropout to chase illusory profits.

The Economic Downfall: A National Crisis

But the repercussions extend far beyond personal loss. These gambling platforms often serve as fronts for international criminal syndicates, siphoning off foreign currency and prompting significant economic strain. The Bangladesh Financial Intelligence Unit (BFIU) reported an alarming outflow of $0.59 million for online gaming coins transferred to a Malaysia-based company within just six months. By 2024, the Criminal Investigation Department (CID) revealed staggering figures: Tk 260 crore transacted through 1xBet, Tk 245 crore through Bet365, and substantial amounts through other major sites.

The Regulatory Challenge

Bangladesh’s current legislative framework for combating online gambling—the Cyber Security Act, 2023—is ill-equipped to handle this expansive crisis. While aimed at regulating electronic money transactions, it fails to address broader issues like deceptive advertising and the exploitation of minors. Authorities seem perpetually on the back foot, reacting to fraud only after it has occurred. Experts advocate for a dedicated Online Gambling Control Act to criminalize specific platform activities, monitor transactions, and hold social media companies accountable for disseminating illicit ads.

Strategies for Change: A Multi-Faceted Approach

The fight against this epidemic requires coordinated multi-faceted efforts. **Governments must collaborate** with tech companies to deploy algorithms capable of detecting and blocking gambling-related content. For instance, Meta (Facebook’s parent company) has collaborated with nations like India and Nigeria to enforce ad bans. Such partnerships should be expanded to include Bangladesh without delay.

Strengthening Payment Gateways

Additionally, local payment platforms like Bkash and Nagad need to bolster their vetting processes to suspend accounts linked to gambling activities. Alongside this, social awareness campaigns led by influencers and educational institutions can dismantle the myths surrounding “risk-free” online gaming. Support networks should also be established to aid gambling addicts.

Time for Action

If left unchecked, online gambling will further entrench poverty and destabilize the economy, while eroding trust within society. For countries like Bangladesh, facing an unprecedented rate of digital adoption without commensurate regulatory measures, the stakes are high. The imperative is clear: **modernize and adapt** to prevent irreparable harm.


K.M. Arshad is an undergraduate student at the Department of Economics at the University of Dhaka.


The views expressed in this article are the author’s own.


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