Speciality Brands Enters the Sake Scene with Kanpai: A Bold Step in Japanese Craftmanship
Spirits distributor Speciality Brands has made a significant announcement: they are expanding their portfolio by adding Kanpai, the esteemed London Craft Sake Brewery. This strategic move marks Speciality Brands’ first foray into the world of sake, enhancing their lively selection of Japanese beverages and catering to an evolving market.
Embracing Tradition and Innovation
As the UK’s sake scene experiences a remarkable transformation, Kanpai is dedicated to making this centuries-old Japanese beverage accessible to all. According to Tom Wilson, co-founder of Kanpai London Sake, “The UK’s sake scene has been evolving rapidly, and we’re determined to continue our endeavor to make this centuries-old Japanese drink accessible everywhere.” This partnership with Speciality Brands opens new doors, allowing more consumers to enjoy authentic, domestically produced sake without compromising quality.
A Diverse Selection of Sake Expressions
Speciality Brands will proudly introduce five exquisite expressions from Kanpai, each showcasing the artistry and craftsmanship that goes into every bottle:
- Kanpai Sumi Junmai Sake
- Kanpai Sora Honjozo Sake
- Kanpai Tori Junmai Daiginjo
- Kanpai Kumo Nigori Sake
- Kanpai Hana Yuzu Fruit Sake
These selections promise to engage the palate with unique flavors and insights into Japanese brewing traditions.
Passion for Japanese Culinary Culture
Chris Seale, Managing Director of Speciality Brands, expressed his enthusiasm for this new partnership: “We’ve long been fans of Japanese food and drink culture. It’s encouraging to see the surge of Japanese-led cuisine across our cities, with British bartenders embracing the techniques, flavors, and products that define it.”
This shift reflects a growing appreciation for Japanese culinary arts among UK consumers, making the introduction of Kanpai even more relevant in today’s market.
A Game-Changer in British Brewing
“During this journey, we have been frequently asked about sake, and I’m thrilled to announce that, in Kanpai, we will be representing a true gem. As the UK’s first sake brewery, Kanpai pushes the category’s boundaries and, like many of our brands, shares the same quality and family values,” added Seale. This collaboration not only introduces a new dimension to the Speciality Brands portfolio but also highlights the cultural fusion that is redefining the beverage industry in the UK.
Looking Ahead
With Kanpai on board, Speciality Brands is poised to lead the charge in transforming how British consumers experience sake. As they invite customers to explore the nuances of Japanese craft brewing, this partnership is a testament to the evolution of both tradition and innovation in the artisan beverage market.
For more information on Japanese culture and traditions, you can visit Japan National Tourism Organization or explore the world of saké at Sake Social.
In summary, the inclusion of Kanpai in Speciality Brands’ offerings is not just a business venture—it’s a celebration of cultural exchange and a commitment to quality beverages that resonate with a discerning audience. Cheers to the future of sake in the UK!
