Visit St. Pete-Clearwater Launches Bold New Marketing Initiative in Mexico
In an exciting development for Florida’s beloved St. Pete-Clearwater region, the tourism board has forged a strategic alliance with PTG Consulting to tap into the vibrant Mexican market. This ambitious partnership seeks to not only boost tourism from Mexico but also to enhance the area’s already impressive international reputation.
Expanding Global Reach: A Vision for Growth
With a keen eye on growth, the collaboration with PTG Consulting underscores Visit St. Pete-Clearwater’s commitment to expanding its global footprint. The region already boasts established connections in the U.K., Ireland, Scandinavia, Brazil, Germany, and Central Europe—and now, it’s setting its sights on Mexico, a market ripe with potential.
PTG Consulting: A Trusted Partner in Tourism Marketing
PTG Consulting brings over 50 years of expertise in travel and hospitality marketing to the table. Their extensive experience will prove invaluable in creating tailored outreach strategies that resonate with Mexican travelers. The agency will employ an integrated marketing approach to connect with travel trade partners, airlines, and online travel agencies, significantly amplifying promotional efforts.
Showcasing the Best of St. Pete-Clearwater
So, what’s on the allure list for Mexican tourists? The St. Pete-Clearwater region is renowned for its stunning beaches, delectable culinary scene, rich cultural attractions, and thrilling outdoor adventures. The goal is to put this treasure trove of experiences on the radar of Mexican travelers. The vibrant atmosphere and sun-soaked landscapes await those ready for a getaway of a lifetime.
A Skyward Trend: Tourism Data Highlights Potential
Brian Lowack, the President and CEO of Visit St. Pete-Clearwater, expressed optimism regarding this new venture. “With direct air service via Aeromexico and ongoing efforts to engage the market, we see great potential in boosting the number of visitors to St. Pete-Clearwater,” he remarked.
Data from Oxford Economics reveals a remarkable trend: tourism to the Tampa Bay area from Mexico surged by 40% in 2023. This upward trajectory is expected to continue through 2028, a promising sign that the region’s charm is resonating with international visitors. Notably, Mexico ranked among the top five international markets contributing to tourism in Florida in 2024.
Final Thoughts: A Bright Future Ahead
As Visit St. Pete-Clearwater embarks on this exciting new marketing chapter, the synergy between local attractions and international travelers is set to flourish. With a robust strategy in place and a clear focus on the Mexican market, the region is not just inviting visitors—it’s crafting an unforgettable experience that lingers long after the sun sets on the Gulf Coast.
If you’re curious to learn more about what St. Pete-Clearwater has to offer, visit Visit Florida for all the latest travel insights and destination highlights!
Join the journey as St. Pete-Clearwater continues to light up the tourism scene—one international partnership at a time!
