Meghan Markle’s Lifestyle Brand: A Mixed Reception from Stephen Dixon
Surprising Rapid Sell-Outs
Stephen Dixon, a presenter for GB News, recently shared his thoughts on Meghan Markle’s new lifestyle brand, "As Ever." In a lively discussion with colleagues Ellie Costello and Paul Coyte, Dixon expressed his disbelief at the prices, declaring unequivocally, “I won’t be buying it. Not at that price.” The conversation highlights the ongoing fascination with Markle’s products, especially given that they frequently sell out within minutes of their release.
The Pricey Offerings of "As Ever"
Markle’s new product line features a variety of items that boast premium pricing, raising eyebrows among consumers. The offerings include:
- Raspberry Jam: A modest 200g jar priced at a staggering £10.80.
- Wildflower Honey with Honeycomb: This limited-edition treat comes at £21.60.
- Herbal Hibiscus Tea: This flavorful blend isn’t cheap either, retailing for £9.30.
During the discussion, Ellie Costello exclaimed in disbelief over the pricing, asking, “What? Tea for £10?” The reactions underscore a shared skepticism about the perceived value of these lifestyle products.
Cookie Mix and More
One of the standout items discussed was a shortbread cookie mix—not already baked cookies but just the dry ingredients you combine at home. This cookie kit costs £10.80, prompting Stephen to remark, “But it’s not just shortbread cookie mix. It comes with flower sprinkles!” He added, “For crying out loud. Good luck to them. I won’t be buying it. Not at that price.”
The overall sentiment? Many feel that while Markle’s brand might appeal to some, the prices are just too steep for most consumers.
The Duchess’s Ambition
Meghan Markle announced the launch of "As Ever" through a heartfelt newsletter, inviting followers to see her hard work as a "time capsule" of sorts. She wrote, “I hope when you see what I’ve worked so hard to create, you’re encouraged to know that whatever life brings, you can do it too.” Originally named American Riviera Orchard, the brand had a last-minute rebranding just weeks before its debut.
Buzz and Controversy
Despite the mixed reviews, there has been a significant buzz surrounding the brand, with reports indicating that many items have already sold out on the official website, indicating a high level of consumer interest. This launch follows the recent success of Markle’s Netflix series, "With Love, Meghan," which premiered last month and resonated with audiences despite some critical reviews.
A Glimpse of the Series
In the series, Markle humorously reflects on a moment when her homemade strawberry jam caused unexpected friction among friends. “It was not a ranking; it was just ‘let me share them,’ and then people started to take it very personally,” she explained during the episode titled "Welcome To The Party."
The series quickly rose to the 10th-most watched program on Netflix, demonstrating that while opinions on her lifestyle choices may vary, her ability to capture public interest remains timeless.
Final Thoughts
Meghan Markle’s lifestyle brand has undoubtedly made waves, but as Stephen Dixon and others pointed out, the pricing creates a barrier for many potential customers. As consumers evaluate whether the products live up to their premium price tags, it will be fascinating to see how the brand continues to evolve and if its exclusive appeal manages to resonate beyond a niche market.
For more on Meghan’s lifestyle brands and the intriguing world of celebrity entrepreneurship, check out sources like The News International or GB News.
