Discover the Hidden Gems: Six Under-the-Radar High Street Brands for Summer Shopping
As a seasoned fashion editor, I’m here to tell you that this summer’s style refresh is all about rediscovering hidden gems. Forget the mainstream chains—it’s time to explore the high street brands that have redefined themselves in this ever-evolving landscape. Let’s uncover six under-the-radar brands that deserve a spot in your wardrobe this season.
M&S: A Modern Renaissance
Marks & Spencer (M&S) has emerged as a leader in the high street renaissance. After grappling with a 5.5% decline in clothing sales in 2019, M&S embarked on a transformative journey. Their new focus on younger customers and modern aesthetics has proven fruitful, with clothing sales soaring by 4.7% last year, yielding an operating profit of £242.2 million. Collaborations with fashion icons like Sienna Miller have helped secure M&S’s position as a must-visit for trendy pieces.
French Connection: Bold Reinvention
Once viewed solely as a destination for overpriced occasion wear, French Connection is back with a stunning summer collection that exudes sophistication. Creative head Helen Gallagher describes the shift: "We’ve worked hard to reintroduce that bold, confident edge French Connection was once known for." With clever details that make these pieces feel luxurious and wearable, you’ll want to add them to your online cart.
- Why not try this elegant satin midi dress? It flatters beautifully with its column cut and cap sleeves. See more at French Connection.
Top Picks from French Connection
Embroidered Long Sleeve Shirt – A standout piece featuring seashell embroidery.
- Slit Midi Skirt – A stylish alternative to your go-to midi slip.
Russell & Bromley: Elevating Heritage
With over 145 years of history, Russell & Bromley is stepping away from traditional silhouettes to embrace modernity. Under the creative direction of Daniel Beardsworth-Shaw, expect sleek pumps, kitten heels, and sumptuous arm candy. His innovative approach can be seen in the brand’s fresh designs, particularly the suede bag collection.
Must-Have Styles from Russell & Bromley
Bone White Strappy Heels – Perfectly glam for any occasion.
- 70s-Inspired Platform Mules – A chic pairing with wide-leg jeans or linen trousers.
Mint Velvet: The Effortless Elegance
Mint Velvet has completely transformed from a "mumsy" brand to a must-have destination for effortless style. Creative director Lucy Bevan emphasizes designs that combine comfort with polish. Expect to see gorgeous co-ords and flattering swimwear that have quickly become bestsellers.
- Check out this ruffled one-piece swimsuit that flatters all body types on Mint Velvet.
Hot Picks from Mint Velvet
Coordinated Set – A stylish solution for hassle-free holiday dressing.
- Beaded Shell Charm Necklace – Adds a coastal touch to your summer outfits.
Radley: A New Era of Luxury
Founded by Lowell Harder in 1998, Radley has shifted its focus from cute dog bags to luxe styles that scream contemporary sophistication. Under the guidance of new design director Fernando Soriano Iglesias, expect sleek, Instagram-worthy totes that blend functionality with fashion.
- This bubblegum-pink tote is sure to turn heads—check it out on Radley.
Standout Options from Radley
Faux Croc Grab Bag – Perfect for carrying all your essentials.
- Gladiator Sandals – Channel your inner Gwyneth Paltrow with these stylish sandals.
Arrange at ASOS: Premium Quality Meets Timeless Design
At ASOS, the premium Arrange line presents an elegant alternative to the brand’s usual offerings. Designed by none other than Zac Posen, this collection focuses on timeless elegance with high-quality materials such as cotton, leather, and silk.
- This tangerine maxi dress is perfect for wedding season—explore it further on ASOS.
Unique Picks from Arrange
Pleat Maxi Dress with Wrap Detail – Perfect for special occasions.
- Bardot Pleat Maxi Dress – A vibrant addition to your wardrobe.
Gap: Beyond Denim
The classic Gap has elevated its game with the Gap Studio line, designed by Zac Posen. This collection features chic, modern silhouettes that have been highly praised, including the viral white poplin shirtdress worn by Anne Hathaway.
- Discover the popular pieces at Gap.
Stylish Offerings from Gap
Polka Dot Shirtdress – A timeless classic in navy polka dots.
- Asymmetric Short Trench – A modern twist on a wardrobe staple.
Each of these brands showcases a dedication to quality and style that sets them apart from the fray. Whether you’re dressing for an event or seeking everyday sophistication, this curated list is your new go-to for summer shopping. Embrace the opportunities to refresh your wardrobe!
