The Bullshit of Graphic Design: What to Watch Out For
Have you ever encountered a graphic designer who talked in terms that sounded like complete gibberish to you? Have you been blown away by a designer’s portfolio only to find out that they couldn’t deliver on their promises? Then, you’ve experienced the bullshit of graphic design.
Graphic design is an essential aesthetic aspect that forms an integral part of a brand’s visual identity. However, it’s not rocket science, and anyone with technical skills and creativity can design. Unfortunately, some designers usually oversell themselves and conjure up fancy terms that merely confuse and intimidate their clients.
In this article, we’ll explore some of the common graphic design bullshit that you need to watch out for before engaging a designer.
H2: The Myth of Uniqueness
One of the most common bullshit in graphic design is the notion of uniqueness. Many designers falsely claim that they only create unique designs. In reality, graphic design has some constraints, and designers rely on pre-existing templates, software, fonts, and colors. However, what distinguishes excellent designers is their ability to take these available tools and create something unique for each client.
H2: The Pretense of Skill
Another professional bullshit that clients face is the pretense of skill. Some graphic designers create stunning portfolios that promise clients a lot, only to deliver mediocre work. It’s essential to note that graphics design isn’t just about aesthetics, but also about functionality, visual hierarchy, and user experience (UX). Graphic design is incomplete without proper user interface (UI) design. Thus, a designer with UI/UX capabilities is a good indicator of their skill and expertise.
H2: The Quicksand of Trends
One of the significant problems that clients face is the quicksand of trends. Some graphic designers follow different trends without considering their client’s needs. Trends are essential, but they can be a trap for many graphic designers. The danger of being overly trend-oriented is failing to create designs that engage the audience and turn them into loyal customers.
H2: The Hocus-Pocus of Jargon
Jargon is an essential aspect of any profession, but it can also be a weapon for bullshit. Some graphic designers may use technical jargon to confuse their clients and overstate their expertise. It’s vital to have a designer who can communicate their design rationale in plain language and help their clients understand their design process.
H2: The Trap of Cheapness
The final bullshit is so tempting, yet dangerous – the trap of cheapness. Some graphic designers offer ridiculously low prices for their services, promising high-quality designs. Unfortunately, they usually compromise quality and cut corners, ultimately delivering substandard work.
Graphic design is crucial for creating a brand’s visual identity, but it’s challenging to navigate the bullshit that comes with it. However, by keeping an eye out for some of the common lies, you can avoid being taken advantage of by dishonest designers. Look for designers who can communicate effectively, demonstrate their skills, and create designs that meet your needs. Don’t fall into the trap of trends or the temptation of cheapness, but rather prioritize quality work that can stand the test of time.
1. How do I know if a graphic designer is legit?
Look for designers who have a portfolio that demonstrates their skills and experience, and who can communicate their design rationale clearly.
2. How much should I expect to pay for graphic design services?
Graphic design services can vary in price, depending on the scope of the project, designer’s experience level, and the extent of the job. However, be wary of offers that are too good to be true.
3. What makes a great graphic design?
A great graphic design is one that communicates effectively, engages the audience, and creates a memorable brand identity.
4. How important is user experience (UX) in graphic design?
User experience is an integral part of graphic design, as it ensures that the design is user-friendly and meets the client’s objectives.
5. Can I design my brand’s visual identity myself?
Yes, but it’s essential to recognize your limitations and seek expert advice when necessary. Hiring a professional graphic designer can save you time and provide you with quality work that aligns with your brand’s vision.